Be My Fan & Follow Me

Oon Yeoh & Chris Leong

What is Social Media?

Social media is the use of the internet for the purpose of sharing and interacting experiences and information with other Internet users.

What is it all about?

Social Media

New Media

Web 2.0

What is it use for?

Why is it IMPORTANT

to you?

The Future Generation

Web SavvyGen Y

Young Professionals

96% of Gen Y belong to a

Social Networking site

*Survey done by PWC - Malaysia’s Gen Y unplugged*

They are your customers!

Thousands of Social Media Brands

Which site to choose?

The Important Brand Here

FacebookTwitter

What do you use if for?

Branding

• Thought leadership

Communication

• Information

Interaction

• Customer service

Why People Follow You?

me

STAY UPDATED BY YOU

LEARN FROM YOU

INTERACT WITH YOU

Brands using social media

Twitter

Oon Yeoh on Twitter

Obama’s Tweets

Campaign

Najib’s Tweets

Cmpaign

Twitter

MicrobloggingOptimal set upOptimizing 140 CharactersBest PracticesBuild A Following

Microblogging

Blogging is mainstream BUT It is a bit old school now

Good for detailed information BUT people have short attention spans

Thus the appeal of Twitter which is also real-time

Optimal Set Up

Use your brand name & profile pixBut have a real person behind it, be

transparent about itHave a custom-made wallpaperChoose suitable apps to enhance your

offering

Great Example

140 characters

Cuts out noise & fosters creativityJust like SMS

Use numbers instead of letters “2” instead of “to” and “4” instead of “for”

Use letters instead of words “CU” instead of “See you”

Use contractions “can’t” instead of “cannot”

Use symbols “&” instead of “and”

Best Practices

Post oftenHave a mix of content

Thought leadership Information/marketing material Customer service

Professional stuff 75% & Personal 25%

Build a Following

Follow othersBuild “Lists”Interact with othersPost interesting content regularlyHold a contestHighlight your Twitter URL everywhere

TweetLister

Facebook

Presentation by Chris Leong

What is Facebook?

Is the online place where young people hang out to connect, gossip and to find out what’s hot & what’s not.

It is the biggest social networking site in the world

Millions of users in Malaysia & still growing exponentially

The fastest growing demographic:

35 years old and older

Facebook

Facebook Fan Pages & GroupsOptimal SetupUsing Fan PagesBest Practices

Why Facebook Pages?

Specially built for businesses, brands and public personality

Custom Applications are available in Facebook Pages

Measurement Tools

Its on your Search Engine

Facebook Pages

Real Estate Facebook Page

Optimizing Facebook Page

Videos & Picture

Integration with webpage

Physical Events

Integrations

Twitter Blogs 3rd party Apps

Measurement

Best Practices

Don’t Spam! And I really mean don’t spamPictures & Video WorksAdd Value to your fans

Interesting post Insights

Build DialogueTarget Influencers

Be My Fan & Follow Me

Be my fan:

www.facebook.com/oonyeohpage

Follow me:

www.twitter.com/oonyeoh

www.twitter.com/chrisleong

Thank You !