Be a successful blogger

Post on 15-Jan-2015

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Transcript of Be a successful blogger

Be a successful blogger

What is a blog?short for weblog

intended for general public consumption.

generally represent the personality of the author or reflect the purpose of the website that hosts the blog.

A typical blog combines text, images, and links to other blogs, webpages, and other media related to its topic.

The ability of readers to leave comments in an interactive format is an important part of many blogs

Types of BlogsPersonal

Corporate/business

By genre – political, travel, etc

By media type – video, sketches, etc.

Why blog?share a company's expertise

build additional web traffic

connect with potential customers

Keep in touch with people

More than 150 million blogs worldwide – 1 blog for every 4 Facebook users

You own the content

You are part of the conversation

Engage clients in their comfort zone

Where to start?define the audience with whom you want to

have a relationship.

think about what kind of information they would find valuable.

try to talk about something that is differentiated from what other blogs in your field cover

Make sure the topic is something that you’ll have a passion for writing about on a regular basis.

Establish a content theme and editorial guidelines

A clear goal and theme for your blog will make it easier for users to know what to expect.

Whatever you’re doing tends to perform better if it is a conversation starter

Choose a blogging team and process

Select individuals that are knowledgeable and comfortable writing about the areas you would like to cover

Editorial calendar – be reasonable with time and resources

Humanize your company

your blog is about people connecting and conversing with people, not a corporation

Share client success stories, comment on your business/industry

Avoid PR and marketing

Blog should be a repository of real analysis and opinions provided by your company’s fine employees

add value for your readers

Welcome criticism

Make it a policy to welcome criticism, thinking of it as an opportunity for feedback and improvement.

Outline comment policy

Outline the types of comments that should be responded to, deleted or passed along for follow-up

Get Social

Make sure your blog is open for comments and utilizes share tools, such as Facebook, Twitter and Digg. Share tools allow your users to pass along your content.

Promote your blog

Without promotion, building an audience can be difficult

Monitor mentions and feedback

Set up Google Alerts blog name and any keywords that might be relevant

Track everything◦Google Analytics◦Statcounter.com

Helpful Tools for your Toolbox4 common blogging platforms:

◦Blogger.com◦Wordpress.com◦Livingsocial.com◦Tumblr.com

• RSS Feeds

• Technorati, Google Blog Search

Some examples

http://www.lululemon.com/community/blog/inspire-others-in-your-community/

www.thebrooklynkitchen.com

Questions?

Thanks!

hsaylor@reginaroc.com

Twitter: @heatherinregina