I Am Young and Lets Be A Blogger
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Transcript of I Am Young and Lets Be A Blogger
I AM YOUNG ANDLETS BE A BLOGGER
I AM YOUNG ANDLETS BE A BLOGGER
Techno Seminar
Bowie HolidayFulltime Lover | Outdoorsman | Blogger
www.thetravelunkie.orgTwitter: @TravelJunkieID
Instagram: @TravelJunkieIDFacebook: /thetraveljunkieofficial
Who am I?
Bowie HolidayFulltime Lover | Outdoorsman | Blogger
www.thetravelunkie.orgTwitter: @TravelJunkieID
Instagram: @TravelJunkieIDFacebook: /thetraveljunkieofficial
POSITIONING DIFFERENTIATION
A Briefing onglobal travels,
culture,Life.
Content (What to Offer)Accurate and credible information about travelnotes, culture, food, fashion, music, hotels andlife (more personal)Context (How to Offer)Informative, edutaiment, and mature designInfrastructure (Enabler)the most up to date travel blog, link to socialmedia network, and media community
THE TRAVEL JUNKIE STRATEGY
BRAND
Primary
• Travelers (national/international)
• Bloggers
Secondary
• Ministery of Tourism
• Tourism Board
• Brands
• etc
TargetTargetMarketMarket
TargetTarget AudienceAudience
Primary
• Travelers (national/international)
• Bloggers
Secondary
• Ministery of Tourism
• Tourism Board
• Brands
• etc
TargetTargetMarketMarket
BLOGGING
MAGICCan transport a totalstranger into acompletely differentworld
MUNDANERules, tools andtricks of the trade
ASK YOURSELF THESEQUESTIONS:
a) What is your interest?b) Do you have the content?c) Is the topic trendy?d) Is there competition?
MAGICCan transport a totalstranger into acompletely differentworld
MUNDANERules, tools andtricks of the trade
ASK YOURSELF THESEQUESTIONS:
a) What is your interest?b) Do you have the content?c) Is the topic trendy?d) Is there competition?
Content Management - The Emperor
Images Help Content Stand Out
Search EnginesSearch Engines
Traffic Rankings
Investors / Sponsors
• A reflection of yourpersonality?
• Include observations andopinions
• Don’t be afraid to getpersonal
• Don’t write like a fact-checker
• Entertain
FINDING YOURVOICE• A reflection of your
personality?• Include observations and
opinions• Don’t be afraid to get
personal• Don’t write like a fact-
checker• Entertain
i. Read other blogsii. Use social media to find
new trendsiii. News, happenings,
festivals, etciv. Google keyword
CHOOSING THERIGHT TOPICS FORYOUR BLOGPOSTS
i. Read other blogsii. Use social media to find
new trendsiii. News, happenings,
festivals, etciv. Google keyword
CHOOSING THERIGHT TOPICS FORYOUR BLOGPOSTSBLOGPOST STYLES
a) Travel narrativesb) Photo essaysc) Travel listsd) Travel tipse) Personal thoughtsf) Sustainable tourismg) You are not wikipedia
BLOGPOST STYLES
a) Travel narrativesb) Photo essaysc) Travel listsd) Travel tipse) Personal thoughtsf) Sustainable tourismg) You are not wikipedia
CHOOSING THERIGHT TECHNIQUES• The big secret• What’s the point?• Attention-grabbing
headlines• Compelling beginnings
- Anecdote, quote, punchline
• The middle- Continuity, headings
• Ending- Ask readers a question
• The big secret• What’s the point?• Attention-grabbing
headlines• Compelling beginnings
- Anecdote, quote, punchline
• The middle- Continuity, headings
• Ending- Ask readers a question
CHOOSING THERIGHT TECHNIQUESBringing a story to life:
• Introduce characters – tohumanize your story
• Use all your senses – forgood visual descriptions
• Show, don’t tell and dosomething different
Bringing a story to life:
• Introduce characters – tohumanize your story
• Use all your senses – forgood visual descriptions
• Show, don’t tell and dosomething different
HOW TO KEEPYOUR READERSINTERESTEDYour job is not done afteryou’ve published yourblogpost. Add extra finishingtouches:
• Link to other posts• Call to action• Engagement with readers• Social media promotion
Your job is not done afteryou’ve published yourblogpost. Add extra finishingtouches:
HOW TO KEEPYOUR READERS
INTERESTED
• Find out which are yourmost popular blogposts
• Write similar blogposts• Create a series out of them
Eq. Top destination inStockholm
Increasing readership:
• Find out which are yourmost popular blogposts
• Write similar blogposts• Create a series out of them
Eq. Top destination inStockholm
RESEARCH & FACTCHECKING
Always do it
Errors reduce yourcredibility
Check with reputablesources
Always do it
Errors reduce yourcredibility
Check with reputablesources
PASSION!PASSION!
COMMITMENT!COMMITMENT!
INVESTORS /SPONSORS!INVESTORS /SPONSORS!
Any Question?