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Chapter – I
Introduction and Design of the study
1.1. INTRODUCTION :
The economic development of a country to a large extend depends
on technological development. The technological development in all
fields is necessary. The looking had been developed to a high level. Here
we are going to study about the induction stove which plays an important
role in the cooking. The induction stove also have been developed by the
technology. The consumer preference in selecting induction stove had
become very tough. As every company is introducing their induction
stove with more features and with a best performance which is more
important for creating a good name in the induction stove market. In
every country in induction stove companies are trying to produce the
induction stove with features which satisfies the consumer. Every
company is using more technology as possible to attract the consumers.
Hence here we are going to study about the consumer preference and
attitude towards induction stove.
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1.2. USES OF INDUCTION STOVE IN COOKING:
An induction cooker uses induction heating for cooking. Unlike
other forms of cooking heat is generated directly in the pot or pan
(cooking vessel), as opposed to being generated in the stovetop by
electrical coils or burning gas. To be used on an induction cooker, a
cooking vessel must be made of a ferromagnetic metal.
In an induction cooker, a coil of copper wire is placed underneath
the cooking pot. An alternating electric current flows through the coil,
which produces an oscillating magnetic field. This field induces an
electric current in the pot. Current flowing in the metal pot produces
resistive heating which heats the food. While the current is large, it is
produced by a low voltage.
1.3. STATEMENT OF THE PROBLEM
Economic development of any nation to a large extend depends
upon the development of the technology in that country. The success
depends upon the technology development in the nation. If the
technology is developed in every source then the consumer’s role in
selecting induction stove will be tougher. Since a study cannot be made
in induction stove, so we feel a “study about consumer preference
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towards induction stove with reference to Tuticorin town” as a good topic
for study.
1.4. NEED FOR THE STUDY
The consumer is the king in the market. It is more important to
satisfy the consumer. So it is important to study about the consumer’s
preference and attitude. The need for the study is as follows.
1. To know about the consumers attitude
2. To know what the consumers expect from the producers.
3. To increase the standard of the product.
4. To strengthen the relationship between consumers and
producers
5. To increase the knowledge about the market conditions.
6. To know the sales volume of the company
7. To know the limitations of the company
1.5. SCOPE OF THE STUDY
This study is an attempt to study about the consumers’ preference
towards induction stove in Tuticorin town.
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1.6. OBJECTIVES OF THE STUDY
1. To study about the features of the induction stove which
satisfies the consumers
2. To know which model induction stove is most preferred by the
consumers.
3. To study about the problems faced by the consumers in using
induction stove
4. To know the suggestion of consumers about their induction
stove
5. To know the consumers attitude in choosing induction stove.
1.7. METHODOLOGY AND TOOLS USED
This study is based on survey method. Primary data are collected
from the field directly by using an interview schedule. The interview
schedule was constructed by the study group. A pretest was conducted
with 50 respondents having induction stove who were located in different
areas in Tuticorin Town. The interview was modified on the basis of
pretest. Classification tables, percentages, bar charts, pie charts, exploded
pie charts, drought nut charts; line charts, cylindrical and pyramid shaped
bar charts are being used in this project study.
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1.8. SAMPLING DESIGN
Study group selecting 50 respondents in the study area by adopting
random sampling techniques.
1.9. FIELD WORK AND DATA COLLECTION
Field work of this study was carried on by the study group. It was
conducted during the period from Dec 2010 to March 2011 covering a
period of 4 months.
The study group has used interview schedule for collecting data
from the consumers. The consumers were interviewed by the study group
generally during their leisure time. The interview was quite normal and
conducted through casual conversation in Tamil and was recorded by the
study group. Care was taken to ensure completeness and accuracy of the
information.
1.10. DATA PROCESSING
After the completion of data collection, the filled up interview
schedules were edited properly. Then classification tables were prepared
for each function of the question and classification tables are taken
directly for analysis
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1.11. LIMITATIONS OF THE STUDY
The study group has prepared detailed interview schedule and
collected data from consumers. This study covers the consumers of the
Tuticorin city only. Findings of this study may not be applicable to other
consumers belonging to other cities. The period given for collecting the
data is very short. This data is collected only from 50 respondents only.
So the data collected does not represent the total consumers and it cannot
be very accurate.
1.12. CHAPTER SCHEME
This report is organized and presented in five chapters
The first chapter discusses the introduction and design of the study.
It covers introduction , uses of induction stove in transport, statement of
problems, need for the study, scope of the study, objectives of the study,
methodology and tools used. Sampling design, field work and data
collection, data processing, limitations of the study and chapter scheme
are included in this chapter.
The second chapter discusses the consumer preference and attitude
towards induction stove market, problems of induction stove owners.
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The third chapter discusses the recent features and development
induction stove.
In the fourth chapter an attempt is made to analyse and interpret the
data collected from the field.
The last and Fifth chapter presents a summary of the findings and
suggestions towards consumer’s preference in induction stove.
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CHAPTER - 2
CONSUMER PREFERENCE AND ATTITUDE TOWARDS
INDUCTION STOVE
2.1. INTRODUCTION
In the present age of liberalisation, Privatilation and globalisation,
host of changes have taken place because of development activities. The
whole of the profile of Indian markets have witnessed manifold changes
particularly in the last decade. The mass communication has also changed
the whole theory and concept of marketing. The marketers, who were
concentrating only on urban consumers, have started to shift their target
towards rural markets too. Increasing awareness of new products and
flooded market have made consumer choosier, thereby, consumers
perceptional values have been changing very fast. Nowadays, it has
become inevitable to find a place in an individual. The consumers
perceptional frame work for the survival of the product.
2.2. HISTORICAL PERSPECTIVE
Induction equipment may be a built-in hob, part of range, or a
standalone hob unit. Built-in and range top units typically have multiple
elements, the equivalent of separate burners on a gas-fueled range. Stand-
alone induction “modules” are usually single-element, or sometimes have
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dual elements. All such elements share a basic design; and electromagnet
sealed beneath a heat – resisting glass – ceramic sheet that is easily
cleaned. The pot is placed on the ceramic glass surface and begins to heat
up, along with its contents.
In Japan, some models of rice cookers are powered by induction. In
Hong Kong, power companies list a number of models. Asian
manufactures have taken the lead in producing inexpensive single-
induction-zone hobs; efficient, low-waste-heat units are advantageous in
densely populated cities with little living space per family, as are many
Asian cities. Induction cookers are less frequently used in other parts of
the world.
Induction ranges may be applicable in commercial restaurant
kitchens. Electric cooking avoids the cost of natural gas piping and in
some jurisdictions may allow simpler ventilation and fire suppression
equipment to be installed. Drawbacks for commercial use include higher
initial cost and the requirement for magnetic cookware.
2.3. REVOLUTION IN INDUCTION STOVE
The market for induction stoves is dominated by German
manufactures, such as AEG, Bosch, Miele and Siemens. The Spanish
company Fagor, Italian firm Smeg and Sweden’s Electrolux are also key
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players in the European market. Prices range from about GBP 250 to
1,000 within the U.K, In 2006, Stoves launched the UK’s first domestic
induction hob (cook top) on a range cooker at a range cooker at a slight
lower cost than those imported.
The European induction cooking market for hotels, restaurants and
caterers is primarily satisfied by smaller specialist commercial induction
catering equipment manufacturers such as Advents of France. Control
induction of the UK and School of Germany.
Taiwanese and Japanese electronics are the dominant players in
induction cooking for East Asia. After aggressive promotions by utilities
in HK like CLP power HK ltd, many local brands like UNIVERSAL
icMagIC, Sansui, German pool also emerged. There power and ratings
are high, more than 2,800 watts. Some Japanese electronics
manufacturers only sell domestically.
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2.4 PROBLEMS OF INDUCTION STOVE OWNERS
The problems of induction stove owners differ with the Induction
stove being used. The problems are as follows.
1. The most important problem of induction stove owners is power
cut.
2. Cook ware must be compatible with induction heating
3. Glass and ceramics are un useable as are solid copper or solid
aluminum cook ware.
4. Aluminum foil can melt onto the top and cause permanent damage
or cracking of the top.
5. Some cooking techniques available when cooking over a flame are
not applicable.
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CHAPTER 3
3.1 RECENT FEATURES AN DEVELOPMENT IN INDUCTION
STOVE
Automatic shut off in absence of vessel or empty vessel.
Human voice alert system is also been introduced in the modern
induction stoves.
Automatic indicator system is available in now a days in induction
stove.
New technology is introduced in heat generation to get more time
saving.
Flat clean elegant cook top up and controls.
Operational in Air conditioned environment.
Compact and portable.
Well designed internals to avoid ingress of water and insects.
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3.2.MODELS OF INDUCTION STOVE
SAFE
No risk or fire or electrical Mishaps Auto switch off feature
CONVENIENT
Cook - no flame Just wipe to clean Portable to use anywhere
ENERGY EFFICIENT
Directly heats the vessels Twice as efficient as gas stoves Thermostat control.
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NICE-COOK INDUCTION STOVE
1. 1800W, 220V, 50Hz,
2. Self Detection of suitable cookware’s
3. Self detection of small objects such as knife, fork, and so on
4. Self detection of high or low current and switch off automatically.
5. Self detection of over-heat, and switch off automatically after beep.
6. Self detection of moving cookware and switch off automatically after
beep.
7. Self detection of operating and if no operation it will give beep sound,
and switch off automatically after one minute.
8. Special key for KEEP WARM AND SEPARTE KEY FOR
SHOWING THE ELECTRICITY CONSUMPTION IN KWH
9. SIEMENS IGBT USED FOR LONG LIFE.
10. Auto Overheat protection system
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Features of Induction Cooker:
1. Euro lab 2000W Induction Cook top
2. Cooks 2 times faster than a gas stove and is 20% cheaper to use.
3. Better thermal efficiency and controllability.
4. No direct heating element or flame - conducts heat to pot via high
frequency magnetic fields.
5. Four-digit LED, intelligent touch control panel
6. Multiple protections, safe and reliable
7. CPU controls the heat stability and prolongs the lifespan of the cook
top.
8. Custom settings for different types of cooking: Heat milk, Soup,
Cooking, Chaffy dish
9. Special functions such as pre-set timer, timer, electricity consume
check, and voltage check.
10. Seven-stage power adjustment, satisfy your different requirements
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4.1) TABLE SHOWING THE RESPONDENTS ON THE BASIS
OF SEX
S.No Sex No of respondents Percentage
1 Male 17 34%
2 Female 33 66%
Total 50 100%
Interpretation
The above table shows that 17% of the respondents are males and
66% of the respondents are female. The same is shown in the diagram.
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CHART SHOWING THE RESPONDENTS
ON THE BASIS OF SEX
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4.2) TABLE SHOWING THE RESPONDENTS ON THE BASIS
OF AGE
S.No Age No of Respondents Percentage
1 Upto 20 10 20%
2 21 to 30 20 40%
3 31 to 40 15 30%
4 41 and above 5 10%
Total 50 100%
Interpretation
Table shows the respondents upto 20 years are 20% and 21 to 30
years are 40%. 31 to 40 are 30%. 41 and above are 10%. The same is
shown in the diagram.
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CHART SHOWING THE RESPONDENTS
ON THE BASIS OF AGE
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4.3) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF EDUCATIONAL
QUALIFICATION
S.No Educational Qualification No of Respondents Percentage
1 Below S.S.L.C 5 10%
2 S.S.L.C. 4 8%
3 H.S.S. 3 6%
4 Graduate 28 56%
5 Professional graduate 10 20%
Total 50 100%
Interpretation
It can be seen from the above table that out of the respondents 20%
are post graduates. 56% are under graduates, 6% respondents are higher
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secondary, 8% respondents are S.S.L.C, 10% respondents are below
S.S.L.C.
CHART SHOWING THE RESPONDENTS ON
THE BASIS OF EDUCATIONAL
QUALIFICATION
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4.4) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF MARITAL STATUS
S.No Marital status No of
respondents
Percentage
1 Married 26 52%
2 Unmarried 24 48%
Total 50 100%
Interpretation
It seen that from the table out off 52 respondents 52% are married
where as the remaining 48% are unmarried.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF MARITAL STATUS
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4.5) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF SIZE OF FAMILY
S.No Size of Family No of respondents Percentage
1 Upto 3 Members 16 32%
2 3 to 5 Members 27 54%
3 above 5 Members 7 14%
Total 50 100%
Interpretation
The above table shows that out 50 respondents 32% consist of upto
to 3 members 54% consist of upto 3 to 5 members, 14% consist above 5
members in a family.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF SIZE OF FAMILY
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4.6) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF OCCUPATION
S.N
o
Occupation No of
respondents
Percentage
1 Salaried People 30 60%
2 Professional 4 8%
3 Business 14 28%
4 Others 2 4%
Total 50 100%
Interpretation
The above table shows that 60% of the respondents are salaried
people 8% of the respondents are professionals, 28% of the respondents
are doing business, 4% of the respondents are other’s.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF OCCUPATION
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4.7) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF MONTHLY INCOME
S.No Monthly income No of
respondents
Percentage
1 Less then Rs 5000 8 16%
2 5001 to 10,000 18 36%
3 10,001 to 15,000 10 20%
4 above 15,00 14 28%
Total 50 100%
Interpretation
The above table shows that 16% of the respondents earn less than
Rs.5000. 36% earn 5,001 to 10,000. 20% earn 10,001 to 15,000. 28%
earn above 15.000.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF MONTHLY INCOME
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4.8) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF PREFERENCE OF COMPANY
S.No Company No of
respondents
Percentage
1 Pigeon 8 16%
2 Preethi 15 30%
3 Bajaj 2 4%
4 Butterfly 18 36%
5 Other’s 7 14%
Total 50 100%
Interpretation
The above table shows 16% of the respondents use pigeon
company induction stove. 30% of the respondents use preethi company
induction stove. 4% of the respondents use Bajaj induction stove. 36% of
the respondents use Butterfly company induction stove. 14% of the
respondents use other companies.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF PREFERENCE OF COMPANY
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4.9) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF TYPE OF INDUCTION STOVE
S.No Types No of
respondents
Percentage
1 Feather touch 12 24%
2 Button Type 32 64%
3 Tunor type 6 12%
Total 50 100%
Interpretation
The above table clearly shows that out of 50 respondents 24% uses
feather touch, 64% uses button type, 12% uses tuner type.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF TYPE OF INDUCTION STOVE
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4.10) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF REASON FOR BUYING
S.No Reason for buying No of respondents Percentage
1 fast cooking 22 44%
2 Gas shortage 17 34%
3 low cost 6 12%
4 within budget 5 10%
Total 50 100%
Interpretation
The above table clearly shows the out of 50 respondents 44% of
the respondents purchasing for fast cooking, 34% are purchasing for gas
shortage, 12% are purchasing for low cost, 10% are purchasing for within
budget.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF REASON FOR BUYING
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4.11) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF MOTIVATION FOR BUYING
S.No Motivation for buying No of
respondents
Percentage
1 Advertisement 23 46%
2 relation 13 26%
3 friends 12 24%
4 other’s 2 4%
Total 50 100%
Interpretation
The above table shows that 46% of the respondents buy their
induction stove on motivation of advertisement. 26% of the respondents
buy their induction stove on motivation of relation. 24% for the
motivation of friends. 4% of the respondents buy their induction stove on
motivation of other’s advice.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF MOTIVATION FOR BUYING
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4.12) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF PURCHASE DECISION
S.No Purchase decision No of respondents Percentage
1 yourself 29 58%
2 spouse 11 22%
3 collectively 10 20%
Total 50 100%
Interpretation
The above table clearly shows that out of 50 respondents, 58%
took decision by themselves. 22% consider spouse decision, 20%
collective decisions.
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CHART SHOWING THE RESPONDENTS ON THE
BASIS OF PURCHASE DECISION
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4.13) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF ADVERTISEMENT MOTIVATION
S.No Ad. motivation No of
respondents
Percentage
1 Yes 28 56%
2 No 22 44%
Total 50 100%
Interpretation
The above table shows that 56% of the respondents buy their
induction stove on motivation of advertisement and remaining 44% are
not motivated by the advertisement.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF ADVERTISEMENT OF
MOTIVATION
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4.14) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF CHEAP AND BEST COMPANY
S.No cheap and best company No of
respondents
Percentage
1 Pigeon 5 10%
2 preethi 12 24%
3 Bajaj 6 12%
4 Butterfly 19 38%
5 other’s 8 16%
Total 50 100%
Interpretation
The above table shows that 10% of the respondents cheap and best
company of pigeon, 24% for preethi, 12% of Bajaj, 38% of Butterfly,
16% of other’s.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF CHEAP AND BEST COMPANY
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4.15) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF SAFETY MEASURES
S.No Safety measures No of respondents Percentage
1 Child lock 10 20%
2 automatic shut off 40 80%
Total 50 100%
Interpretation
The above table shows that 20% of the respondents buy their
induction stove for the safety measure of child lock, 80% of automatic
shut off.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF SAFETY MEASURES
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4.16) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF CHANGE THE BRAND
S.No change the brand No of respondents Percentage
1 Yes 10 20%
2 No 40 80%
Total 50 100%
Interpretation
The above table shows that 20% of the respondents wants to
change the brand, 80% of the respondents don’t like to change the brand.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF CHANGE THE BRAND
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4.17) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF YEARS OF USING
S.No Year’s of using No of respondents Percentage
1 Less then 1 year 30 60%
2 above 2 year 20 40%
Total 50 100%
Interpretation
The above table shows that 60% of the respondents using induction
stove less than 1 year 40% of the respondents using induction stove above
2 years.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF YEARS OF USING
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4.18) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF CAPACITY OF WATTS
S.No Capacity of watts No of respondents Percentage
1 1800 watts 11 22%
2 2000 watts 31 62%
3 2100 watts 8 16%
Total 50 100%
Interpretation
The above table shows that 22% of the respondents use 1800 watts
of induction stove 62% of the respondents use 2000 watts of induction
stove 16% of the respondents use 2100 watts of induction stove.
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CHART SHOWING THE RESPONDENTS ON
THE BASIS OF CAPACITY OF WATTS
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4.19) TABLE SHOWING THE RESPONDENTS ON
THE BASIS OF SATISFACTION OF INDUCTION
STOVE
S.No Year’s of using No of respondents Percentage
1 Yes 41 82%
2 No 9 18%
Total 50 100%
Interpretation
The above table shows that 82% of the respondents are satisfied by
the performance of their induction stove. 18% of the respondents are not
satisfied by the performance of their induction stove. The same is show in
diagram.
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CHART SHOWING THE RESPONDENTS ON THE
BASIS OF SATISFACTION OF INDUCTION
STOVE
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CHAPTER – 5
FINDINGS, SUGGESTIONS & CONCLUSION
5.1 FINDINGS
34 % Male respondents use induction stove and 66 % Female
respondents use induction stove
52 % Married persons used Induction stove
60 % Salaried people used induction stove
30 % of the respondents used preethi induction stove
64 % of the respondents used button type induction stove
44 % of the respondents used induction stove for fast cooking
46 % of the respondents are motivated by the advertisement for
buying
58 % of the purchase decision are taken by the respondents their
own self
56 % of the respondents are motivated by the advertisement
38 % of the respondents used butterfly induction stove for cheap
and best
80% respondents use induction stove for the safety measure of
child lock.
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80 % of the respondents don’t want to change the induction stove
60 % of the respondents used induction stove less than 1 year
62 % of the respondents used 2,000 watts capacity of induction
stove
82 % of the respondents are satisfied by the performance of their
induction stove.
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5.2 SUGGESTIONS:-
Now a days the induction stoves were not buyable for luxury
but it becomes necessary for many people. So, every family
wants to have an own induction stove. It is possible only by the
attitude of government electric policy. So the government can
reduce the rate and other taxes.
The government can give uninterrupted power supply to every
home.
The induction stove manufactures can take steps to reduce the
cost of induction stove. The manufacturer can also do some
research to increase the power consumption of the induction
stove.
To encourage the manufacturers to produce induction stove
lighter in weight and cheaper in price and the government
should reduce the rate of duties.
The government should encourage the manufactures to produce
battery operated induction stoves.
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5.3. CONCLUSION
Now a days induction stoves are essential for day to day human
life. So, all have a dream of buying induction stove. It can come true
within a very short period of time because more number of induction
stove companies were started in India. The buying capacity of induction
stove shows the developing economic status of the country.
In view of the above discussion it can be very safely said that the
“consumer satisfaction towards induction stove positively enhance the
sale of the induction stove”. Hence it is the opportunity for the companies
for making their almost efforts to improve the production and sale of
induction stove.
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BIBLIOGRAPHY
Books:
1. Modern cooking by Philip Kotler
2. Home appliances market by James stev
Magazines:
1. Business today
2. Women’s Era
Websites:
www.preethi.com
www.butterfly.com
www.wikipedia.com
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www.google.com
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