B.Com Project

Chapter – I

Introduction and Design of the study

1.1. INTRODUCTION :

The economic development of a country to a large extend depends

on technological development. The technological development in all

fields is necessary. The looking had been developed to a high level. Here

we are going to study about the induction stove which plays an important

role in the cooking. The induction stove also have been developed by the

technology. The consumer preference in selecting induction stove had

become very tough. As every company is introducing their induction

stove with more features and with a best performance which is more

important for creating a good name in the induction stove market. In

every country in induction stove companies are trying to produce the

induction stove with features which satisfies the consumer. Every

company is using more technology as possible to attract the consumers.

Hence here we are going to study about the consumer preference and

attitude towards induction stove.

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1.2. USES OF INDUCTION STOVE IN COOKING:

An induction cooker uses induction heating for cooking. Unlike

other forms of cooking heat is generated directly in the pot or pan

(cooking vessel), as opposed to being generated in the stovetop by

electrical coils or burning gas. To be used on an induction cooker, a

cooking vessel must be made of a ferromagnetic metal.

In an induction cooker, a coil of copper wire is placed underneath

the cooking pot. An alternating electric current flows through the coil,

which produces an oscillating magnetic field. This field induces an

electric current in the pot. Current flowing in the metal pot produces

resistive heating which heats the food. While the current is large, it is

produced by a low voltage.

1.3. STATEMENT OF THE PROBLEM

Economic development of any nation to a large extend depends

upon the development of the technology in that country. The success

depends upon the technology development in the nation. If the

technology is developed in every source then the consumer’s role in

selecting induction stove will be tougher. Since a study cannot be made

in induction stove, so we feel a “study about consumer preference

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towards induction stove with reference to Tuticorin town” as a good topic

for study.

1.4. NEED FOR THE STUDY

The consumer is the king in the market. It is more important to

satisfy the consumer. So it is important to study about the consumer’s

preference and attitude. The need for the study is as follows.

1. To know about the consumers attitude

2. To know what the consumers expect from the producers.

3. To increase the standard of the product.

4. To strengthen the relationship between consumers and

producers

5. To increase the knowledge about the market conditions.

6. To know the sales volume of the company

7. To know the limitations of the company

1.5. SCOPE OF THE STUDY

This study is an attempt to study about the consumers’ preference

towards induction stove in Tuticorin town.

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1.6. OBJECTIVES OF THE STUDY

1. To study about the features of the induction stove which

satisfies the consumers

2. To know which model induction stove is most preferred by the

consumers.

3. To study about the problems faced by the consumers in using

induction stove

4. To know the suggestion of consumers about their induction

stove

5. To know the consumers attitude in choosing induction stove.

1.7. METHODOLOGY AND TOOLS USED

This study is based on survey method. Primary data are collected

from the field directly by using an interview schedule. The interview

schedule was constructed by the study group. A pretest was conducted

with 50 respondents having induction stove who were located in different

areas in Tuticorin Town. The interview was modified on the basis of

pretest. Classification tables, percentages, bar charts, pie charts, exploded

pie charts, drought nut charts; line charts, cylindrical and pyramid shaped

bar charts are being used in this project study.

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1.8. SAMPLING DESIGN

Study group selecting 50 respondents in the study area by adopting

random sampling techniques.

1.9. FIELD WORK AND DATA COLLECTION

Field work of this study was carried on by the study group. It was

conducted during the period from Dec 2010 to March 2011 covering a

period of 4 months.

The study group has used interview schedule for collecting data

from the consumers. The consumers were interviewed by the study group

generally during their leisure time. The interview was quite normal and

conducted through casual conversation in Tamil and was recorded by the

study group. Care was taken to ensure completeness and accuracy of the

information.

1.10. DATA PROCESSING

After the completion of data collection, the filled up interview

schedules were edited properly. Then classification tables were prepared

for each function of the question and classification tables are taken

directly for analysis

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1.11. LIMITATIONS OF THE STUDY

The study group has prepared detailed interview schedule and

collected data from consumers. This study covers the consumers of the

Tuticorin city only. Findings of this study may not be applicable to other

consumers belonging to other cities. The period given for collecting the

data is very short. This data is collected only from 50 respondents only.

So the data collected does not represent the total consumers and it cannot

be very accurate.

1.12. CHAPTER SCHEME

This report is organized and presented in five chapters

The first chapter discusses the introduction and design of the study.

It covers introduction , uses of induction stove in transport, statement of

problems, need for the study, scope of the study, objectives of the study,

methodology and tools used. Sampling design, field work and data

collection, data processing, limitations of the study and chapter scheme

are included in this chapter.

The second chapter discusses the consumer preference and attitude

towards induction stove market, problems of induction stove owners.

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The third chapter discusses the recent features and development

induction stove.

In the fourth chapter an attempt is made to analyse and interpret the

data collected from the field.

The last and Fifth chapter presents a summary of the findings and

suggestions towards consumer’s preference in induction stove.

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CHAPTER - 2

CONSUMER PREFERENCE AND ATTITUDE TOWARDS

INDUCTION STOVE

2.1. INTRODUCTION

In the present age of liberalisation, Privatilation and globalisation,

host of changes have taken place because of development activities. The

whole of the profile of Indian markets have witnessed manifold changes

particularly in the last decade. The mass communication has also changed

the whole theory and concept of marketing. The marketers, who were

concentrating only on urban consumers, have started to shift their target

towards rural markets too. Increasing awareness of new products and

flooded market have made consumer choosier, thereby, consumers

perceptional values have been changing very fast. Nowadays, it has

become inevitable to find a place in an individual. The consumers

perceptional frame work for the survival of the product.

2.2. HISTORICAL PERSPECTIVE

Induction equipment may be a built-in hob, part of range, or a

standalone hob unit. Built-in and range top units typically have multiple

elements, the equivalent of separate burners on a gas-fueled range. Stand-

alone induction “modules” are usually single-element, or sometimes have

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dual elements. All such elements share a basic design; and electromagnet

sealed beneath a heat – resisting glass – ceramic sheet that is easily

cleaned. The pot is placed on the ceramic glass surface and begins to heat

up, along with its contents.

In Japan, some models of rice cookers are powered by induction. In

Hong Kong, power companies list a number of models. Asian

manufactures have taken the lead in producing inexpensive single-

induction-zone hobs; efficient, low-waste-heat units are advantageous in

densely populated cities with little living space per family, as are many

Asian cities. Induction cookers are less frequently used in other parts of

the world.

Induction ranges may be applicable in commercial restaurant

kitchens. Electric cooking avoids the cost of natural gas piping and in

some jurisdictions may allow simpler ventilation and fire suppression

equipment to be installed. Drawbacks for commercial use include higher

initial cost and the requirement for magnetic cookware.

2.3. REVOLUTION IN INDUCTION STOVE

The market for induction stoves is dominated by German

manufactures, such as AEG, Bosch, Miele and Siemens. The Spanish

company Fagor, Italian firm Smeg and Sweden’s Electrolux are also key

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players in the European market. Prices range from about GBP 250 to

1,000 within the U.K, In 2006, Stoves launched the UK’s first domestic

induction hob (cook top) on a range cooker at a range cooker at a slight

lower cost than those imported.

The European induction cooking market for hotels, restaurants and

caterers is primarily satisfied by smaller specialist commercial induction

catering equipment manufacturers such as Advents of France. Control

induction of the UK and School of Germany.

Taiwanese and Japanese electronics are the dominant players in

induction cooking for East Asia. After aggressive promotions by utilities

in HK like CLP power HK ltd, many local brands like UNIVERSAL

icMagIC, Sansui, German pool also emerged. There power and ratings

are high, more than 2,800 watts. Some Japanese electronics

manufacturers only sell domestically.

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2.4 PROBLEMS OF INDUCTION STOVE OWNERS

The problems of induction stove owners differ with the Induction

stove being used. The problems are as follows.

1. The most important problem of induction stove owners is power

cut.

2. Cook ware must be compatible with induction heating

3. Glass and ceramics are un useable as are solid copper or solid

aluminum cook ware.

4. Aluminum foil can melt onto the top and cause permanent damage

or cracking of the top.

5. Some cooking techniques available when cooking over a flame are

not applicable.

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CHAPTER 3

3.1 RECENT FEATURES AN DEVELOPMENT IN INDUCTION

STOVE

Automatic shut off in absence of vessel or empty vessel.

Human voice alert system is also been introduced in the modern

induction stoves.

Automatic indicator system is available in now a days in induction

stove.

New technology is introduced in heat generation to get more time

saving.

Flat clean elegant cook top up and controls.

Operational in Air conditioned environment.

Compact and portable.

Well designed internals to avoid ingress of water and insects.

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3.2.MODELS OF INDUCTION STOVE

SAFE

No risk or fire or electrical Mishaps Auto switch off feature

CONVENIENT

Cook - no flame Just wipe to clean Portable to use anywhere

ENERGY EFFICIENT

Directly heats the vessels Twice as efficient as gas stoves Thermostat control.

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NICE-COOK INDUCTION STOVE

1. 1800W, 220V, 50Hz,

2. Self Detection of suitable cookware’s

3. Self detection of small objects such as knife, fork, and so on

4. Self detection of high or low current and switch off automatically.

5. Self detection of over-heat, and switch off automatically after beep.

6. Self detection of moving cookware and switch off automatically after

beep.

7. Self detection of operating and if no operation it will give beep sound,

and switch off automatically after one minute.

8. Special key for KEEP WARM AND SEPARTE KEY FOR

SHOWING THE ELECTRICITY CONSUMPTION IN KWH

9. SIEMENS IGBT USED FOR LONG LIFE.

10. Auto Overheat protection system

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Features of Induction Cooker:

1. Euro lab 2000W Induction Cook top

2. Cooks 2 times faster than a gas stove and is 20% cheaper to use.

3. Better thermal efficiency and controllability.

4. No direct heating element or flame - conducts heat to pot via high

frequency magnetic fields.

5. Four-digit LED, intelligent touch control panel

6. Multiple protections, safe and reliable

7. CPU controls the heat stability and prolongs the lifespan of the cook

top.

8. Custom settings for different types of cooking: Heat milk, Soup,

Cooking, Chaffy dish

9. Special functions such as pre-set timer, timer, electricity consume

check, and voltage check.

10. Seven-stage power adjustment, satisfy your different requirements

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4.1) TABLE SHOWING THE RESPONDENTS ON THE BASIS

OF SEX

S.No Sex No of respondents Percentage

1 Male 17 34%

2 Female 33 66%

Total 50 100%

Interpretation

The above table shows that 17% of the respondents are males and

66% of the respondents are female. The same is shown in the diagram.

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CHART SHOWING THE RESPONDENTS

ON THE BASIS OF SEX

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4.2) TABLE SHOWING THE RESPONDENTS ON THE BASIS

OF AGE

S.No Age No of Respondents Percentage

1 Upto 20 10 20%

2 21 to 30 20 40%

3 31 to 40 15 30%

4 41 and above 5 10%

Total 50 100%

Interpretation

Table shows the respondents upto 20 years are 20% and 21 to 30

years are 40%. 31 to 40 are 30%. 41 and above are 10%. The same is

shown in the diagram.

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CHART SHOWING THE RESPONDENTS

ON THE BASIS OF AGE

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4.3) TABLE SHOWING THE RESPONDENTS ON

THE BASIS OF EDUCATIONAL

QUALIFICATION

S.No Educational Qualification No of Respondents Percentage

1 Below S.S.L.C 5 10%

2 S.S.L.C. 4 8%

3 H.S.S. 3 6%

4 Graduate 28 56%

5 Professional graduate 10 20%

Total 50 100%

Interpretation

It can be seen from the above table that out of the respondents 20%

are post graduates. 56% are under graduates, 6% respondents are higher

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secondary, 8% respondents are S.S.L.C, 10% respondents are below

S.S.L.C.

CHART SHOWING THE RESPONDENTS ON

THE BASIS OF EDUCATIONAL

QUALIFICATION

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THE BASIS OF MARITAL STATUS

S.No Marital status No of

respondents

Percentage

1 Married 26 52%

2 Unmarried 24 48%

Total 50 100%

Interpretation

It seen that from the table out off 52 respondents 52% are married

where as the remaining 48% are unmarried.

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THE BASIS OF MARITAL STATUS

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THE BASIS OF SIZE OF FAMILY

S.No Size of Family No of respondents Percentage

1 Upto 3 Members 16 32%

2 3 to 5 Members 27 54%

3 above 5 Members 7 14%

Total 50 100%

Interpretation

The above table shows that out 50 respondents 32% consist of upto

to 3 members 54% consist of upto 3 to 5 members, 14% consist above 5

members in a family.

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THE BASIS OF SIZE OF FAMILY

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THE BASIS OF OCCUPATION

S.N

o

Occupation No of

respondents

Percentage

1 Salaried People 30 60%

2 Professional 4 8%

3 Business 14 28%

4 Others 2 4%

Total 50 100%

Interpretation

The above table shows that 60% of the respondents are salaried

people 8% of the respondents are professionals, 28% of the respondents

are doing business, 4% of the respondents are other’s.

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THE BASIS OF OCCUPATION

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THE BASIS OF MONTHLY INCOME

S.No Monthly income No of

respondents

Percentage

1 Less then Rs 5000 8 16%

2 5001 to 10,000 18 36%

3 10,001 to 15,000 10 20%

4 above 15,00 14 28%

Total 50 100%

Interpretation

The above table shows that 16% of the respondents earn less than

Rs.5000. 36% earn 5,001 to 10,000. 20% earn 10,001 to 15,000. 28%

earn above 15.000.

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THE BASIS OF MONTHLY INCOME

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THE BASIS OF PREFERENCE OF COMPANY

S.No Company No of

respondents

Percentage

1 Pigeon 8 16%

2 Preethi 15 30%

3 Bajaj 2 4%

4 Butterfly 18 36%

5 Other’s 7 14%

Total 50 100%

Interpretation

The above table shows 16% of the respondents use pigeon

company induction stove. 30% of the respondents use preethi company

induction stove. 4% of the respondents use Bajaj induction stove. 36% of

the respondents use Butterfly company induction stove. 14% of the

respondents use other companies.

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THE BASIS OF PREFERENCE OF COMPANY

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THE BASIS OF TYPE OF INDUCTION STOVE

S.No Types No of

respondents

Percentage

1 Feather touch 12 24%

2 Button Type 32 64%

3 Tunor type 6 12%

Total 50 100%

Interpretation

The above table clearly shows that out of 50 respondents 24% uses

feather touch, 64% uses button type, 12% uses tuner type.

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THE BASIS OF TYPE OF INDUCTION STOVE

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THE BASIS OF REASON FOR BUYING

S.No Reason for buying No of respondents Percentage

1 fast cooking 22 44%

2 Gas shortage 17 34%

3 low cost 6 12%

4 within budget 5 10%

Total 50 100%

Interpretation

The above table clearly shows the out of 50 respondents 44% of

the respondents purchasing for fast cooking, 34% are purchasing for gas

shortage, 12% are purchasing for low cost, 10% are purchasing for within

budget.

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THE BASIS OF REASON FOR BUYING

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THE BASIS OF MOTIVATION FOR BUYING

S.No Motivation for buying No of

respondents

Percentage

1 Advertisement 23 46%

2 relation 13 26%

3 friends 12 24%

4 other’s 2 4%

Total 50 100%

Interpretation

The above table shows that 46% of the respondents buy their

induction stove on motivation of advertisement. 26% of the respondents

buy their induction stove on motivation of relation. 24% for the

motivation of friends. 4% of the respondents buy their induction stove on

motivation of other’s advice.

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THE BASIS OF MOTIVATION FOR BUYING

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THE BASIS OF PURCHASE DECISION

S.No Purchase decision No of respondents Percentage

1 yourself 29 58%

2 spouse 11 22%

3 collectively 10 20%

Total 50 100%

Interpretation

The above table clearly shows that out of 50 respondents, 58%

took decision by themselves. 22% consider spouse decision, 20%

collective decisions.

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CHART SHOWING THE RESPONDENTS ON THE

BASIS OF PURCHASE DECISION

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THE BASIS OF ADVERTISEMENT MOTIVATION

S.No Ad. motivation No of

respondents

Percentage

1 Yes 28 56%

2 No 22 44%

Total 50 100%

Interpretation


induction stove on motivation of advertisement and remaining 44% are

not motivated by the advertisement.

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THE BASIS OF ADVERTISEMENT OF

MOTIVATION

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THE BASIS OF CHEAP AND BEST COMPANY

S.No cheap and best company No of

respondents

Percentage

1 Pigeon 5 10%

2 preethi 12 24%

3 Bajaj 6 12%

4 Butterfly 19 38%

5 other’s 8 16%

Total 50 100%

Interpretation

The above table shows that 10% of the respondents cheap and best

company of pigeon, 24% for preethi, 12% of Bajaj, 38% of Butterfly,

16% of other’s.

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THE BASIS OF CHEAP AND BEST COMPANY

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THE BASIS OF SAFETY MEASURES

S.No Safety measures No of respondents Percentage

1 Child lock 10 20%

2 automatic shut off 40 80%

Total 50 100%

Interpretation


induction stove for the safety measure of child lock, 80% of automatic

shut off.

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THE BASIS OF SAFETY MEASURES

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THE BASIS OF CHANGE THE BRAND

S.No change the brand No of respondents Percentage

1 Yes 10 20%

2 No 40 80%

Total 50 100%

Interpretation

The above table shows that 20% of the respondents wants to

change the brand, 80% of the respondents don’t like to change the brand.

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THE BASIS OF CHANGE THE BRAND

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THE BASIS OF YEARS OF USING

S.No Year’s of using No of respondents Percentage

1 Less then 1 year 30 60%

2 above 2 year 20 40%

Total 50 100%

Interpretation

The above table shows that 60% of the respondents using induction

stove less than 1 year 40% of the respondents using induction stove above

2 years.

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THE BASIS OF YEARS OF USING

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THE BASIS OF CAPACITY OF WATTS

S.No Capacity of watts No of respondents Percentage

1 1800 watts 11 22%

2 2000 watts 31 62%

3 2100 watts 8 16%

Total 50 100%

Interpretation

The above table shows that 22% of the respondents use 1800 watts

of induction stove 62% of the respondents use 2000 watts of induction

stove 16% of the respondents use 2100 watts of induction stove.

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THE BASIS OF CAPACITY OF WATTS

51


THE BASIS OF SATISFACTION OF INDUCTION

STOVE

S.No Year’s of using No of respondents Percentage

1 Yes 41 82%

2 No 9 18%

Total 50 100%

Interpretation

The above table shows that 82% of the respondents are satisfied by

the performance of their induction stove. 18% of the respondents are not

satisfied by the performance of their induction stove. The same is show in

diagram.

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CHART SHOWING THE RESPONDENTS ON THE

BASIS OF SATISFACTION OF INDUCTION

STOVE

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CHAPTER – 5

FINDINGS, SUGGESTIONS & CONCLUSION

5.1 FINDINGS

34 % Male respondents use induction stove and 66 % Female

respondents use induction stove

52 % Married persons used Induction stove

60 % Salaried people used induction stove

30 % of the respondents used preethi induction stove

64 % of the respondents used button type induction stove

44 % of the respondents used induction stove for fast cooking

46 % of the respondents are motivated by the advertisement for

buying

58 % of the purchase decision are taken by the respondents their

own self

56 % of the respondents are motivated by the advertisement

38 % of the respondents used butterfly induction stove for cheap

and best

80% respondents use induction stove for the safety measure of

child lock.

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80 % of the respondents don’t want to change the induction stove

60 % of the respondents used induction stove less than 1 year

62 % of the respondents used 2,000 watts capacity of induction

stove

82 % of the respondents are satisfied by the performance of their

induction stove.

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5.2 SUGGESTIONS:-

Now a days the induction stoves were not buyable for luxury

but it becomes necessary for many people. So, every family

wants to have an own induction stove. It is possible only by the

attitude of government electric policy. So the government can

reduce the rate and other taxes.

The government can give uninterrupted power supply to every

home.

The induction stove manufactures can take steps to reduce the

cost of induction stove. The manufacturer can also do some

research to increase the power consumption of the induction

stove.

To encourage the manufacturers to produce induction stove

lighter in weight and cheaper in price and the government

should reduce the rate of duties.

The government should encourage the manufactures to produce

battery operated induction stoves.

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5.3. CONCLUSION

Now a days induction stoves are essential for day to day human

life. So, all have a dream of buying induction stove. It can come true

within a very short period of time because more number of induction

stove companies were started in India. The buying capacity of induction

stove shows the developing economic status of the country.

In view of the above discussion it can be very safely said that the

“consumer satisfaction towards induction stove positively enhance the

sale of the induction stove”. Hence it is the opportunity for the companies

for making their almost efforts to improve the production and sale of

induction stove.

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BIBLIOGRAPHY

Books:

1. Modern cooking by Philip Kotler

2. Home appliances market by James stev

Magazines:

1. Business today

2. Women’s Era

Websites:

www.preethi.com

www.butterfly.com

www.wikipedia.com

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http://www.wikipedia.com/

http://www.butterfly.com/

www.google.com

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B.Com Project

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