Creating Value With Content

• DIGITAL BUSINESS IS A CRITICAL FOR GROWTH

• OUR DIGITAL STRATEGY

• THE EVOLUTION OF OUR CONTENT AND BRANDS

2008 2009 2010 2011 2012 20133%4%5%6%7%8%9%10%11%12%

Digital Revenue

+ =

BBC.COM reaches• 1.9M UNIQUE USERS

• AVERAGE OF 44M AD-ENABLED PAGE VIEWS/MONTH

• 600-700K VOD STREAMS/MONTH

•300,000 MOBILE IMPRESSIONS/MONTH

bbc.com

bbc.co.uk

GLOBAL PARTNERS

BBC WORLDWIDE

LOCAL DEALS

MusicMerchandiseDVDs

Top Gear UKBooksUK TV Show UK Magazine

Top Gear LiveLocal WebsiteLocal TV Show Local Magazine

Top Gear Australia

topgear.com/uk/topgear.com/au/ bbcamerica.com/shows/topgear/

• FIND YOUR AUDIENCES

• RE-WORK YOUR CONTENT

• MARKET LOCALLY

• MONETISE YOUR TRAFFIC