Post on 15-Jul-2015
Hello!I am Mitchell Wright!
I do digital marketing for Qualtrics
You can find me at:@mitchellbwrightmitchellbwright@gmail.com
Doesn’t Save TimeProper decision making through analytics takes time, but pays off over the long term
Web AnalyticsExplains the following:1. Who visits2. How they got
there3. What they did
once they landed4. Where they went
afterwards
Heat MapsSee exactly how people use your site. Know which images they like, which areas of the page they are drawn to, and which areas are completely ignored.
A/B TestingCreates two versions of your web page to see which performs better. Half your visitors see one version, and half see the other until you know which performs best.
3 Analytics Tools We Will Discuss Today
Some Tool Recommendations
Google Analytics SumoMe Optimizely
Clicky Crazy Egg Visual Website Optimizer
The Most Important Analytics ToolExcel allows you to further analyze data in ways you can’t within tools like Google Analytics
Place your screenshot here
Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?
Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?
Bring Them BackWhich emails are causing people to open your emails and click through to your content?
What Are the Top 3 GA Uses For Bloggers?
Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?
Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?
Bring Them BackWhich emails are causing people to open your emails and click through to your content?
What Are the Top 3 GA Uses For Bloggers?
Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?
Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?
Bring Them BackWhich emails are causing people to open your emails and click through to your content?
What Are the Top 3 GA Uses For Bloggers?
Gain ReadersHow are you generating new traffic to your blog? Which sources like which content?
Retain ReadersWhen are people signing up for your email list? How many people a day are signing up?
Bring Them BackWhich emails are causing people to open your emails and click through to your content?
What Are the Top 3 GA Uses For Bloggers?
Email Analytics
■ A lot of the statistics can be found in your email client
■ Adding utm parameters can help with tracking (http://bit.ly/GoogleURLBuilder)
■ Depending on email provider, you can sync Google analytics with them
■ Test different CTAs on buttons (email signup)
■ Test different blog titles■ Test different images
A/B Testing - Optimizely
Incredibly Low Bounce Rate?
Have a really low bounce rate? (<10%)
You probably have two instances of the analytics code running on your page.
Weird Goals Set Up?
If you don’t have goals set up, you should.
If you do have goals set up, make sure that the goals make sense. Is someone visiting 5 random pages on your site really worth tracking?
Tie Goals Back To Revenue
Since you will be using analytics to make business decisions, the best way to do that is to tie it back to a revenue number.
Figure out how much a conversion or newsletter subscriber is worth.