• Led production and distribution of all marketing collateral

• Website development and management

• Trade shows, email marketing, advertising, PR

• 10 years Global Marketing experience

• CRM and marketing automation software lead

• Developed reporting for Sales

• Sales Efficiencies

• Collaboration, Training and Development of reseller and dealer channels

• Member of Leadership team

• Product Manager

• Ability to present and lead meetings at all levels in an organization

• Member of cross-functional product development teams

• Brand Management

• Development and rollout of Corporate Core Values

• Creation of company-wide five year initiative for employees

• Created and led Corporate Wellness Program

• Employee Meeting Events

• Presented to employees at all levels

• Marketing and product training presentations to 150+ dealers

• Ability to lead and facilitate meetings at all levels of the organization

Barb Bertsch MARKETING | EMPLOYEE ENGAGEMENT | LEADERSHIP | STRATEGIC PLANNING

ExperiencedMarketer

Sales andChannelDevelopmentExperience

HighlyCollaborative

EmployeeEngagementKnowledgeand Skills

StrongPresentationSkills