Barb Bertsch_Marketing_Employee Engagement
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• Led production and distribution of all marketing collateral • Website development and management • Trade shows, email marketing, advertising, PR • 10 years Global Marketing experience • CRM and marketing automation software lead • Developed reporting for Sales • Sales Efficiencies • Collaboration, Training and Development of reseller and dealer channels • Member of Leadership team • Product Manager • Ability to present and lead meetings at all levels in an organization • Member of cross- functional product development teams • Brand Management • Development and rollout of Corporate Core Values • Creation of company-wide five year initiative for employees • Created and led Corporate Wellness Program • Employee Meeting Events • Presented to employees at all levels • Marketing and product training presentations to 150+ dealers • Ability to lead and facilitate meetings at all levels of the organization Barb Bertsch MARKETING | EMPLOYEE ENGAGEMENT | LEADERSHIP | STRATEGIC PLANNING Experience d Marketer Sales and Channel Developmen t Experience Highly Collaborat ive Employee Engagement Knowledge and Skills Strong Presentati on Skills
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Transcript of Barb Bertsch_Marketing_Employee Engagement
• Led production and distribution of all marketing collateral
• Website development and management
• Trade shows, email marketing, advertising, PR
• 10 years Global Marketing experience
• CRM and marketing automation software lead
• Developed reporting for Sales
• Sales Efficiencies
• Collaboration, Training and Development of reseller and dealer channels
• Member of Leadership team
• Product Manager
• Ability to present and lead meetings at all levels in an organization
• Member of cross-functional product development teams
• Brand Management
• Development and rollout of Corporate Core Values
• Creation of company-wide five year initiative for employees
• Created and led Corporate Wellness Program
• Employee Meeting Events
• Presented to employees at all levels
• Marketing and product training presentations to 150+ dealers
• Ability to lead and facilitate meetings at all levels of the organization
Barb Bertsch MARKETING | EMPLOYEE ENGAGEMENT | LEADERSHIP | STRATEGIC PLANNING
ExperiencedMarketer
Sales andChannelDevelopmentExperience
HighlyCollaborative
EmployeeEngagementKnowledgeand Skills
StrongPresentationSkills
