CENTRO DE INNOVACIÓNTECNOLÓGICO DE MONTERREY

http://paradygnamics.wordpress.com

1

DIFFERENT

DEMAND

PROFITS

COMPETITION

EXPECTATIONS

PRESSURE

BUSINESS AS USUALDRIVES INNOVATION

CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

3

OUR BACKGROUND

UNDERGRADUATESTUDIES

MULTIDISCIPLINARY

SYSTEMATIC OPPORTUNITY

SEARCH

SPECIALIZTION

REAL BUSINESS ISSUES

WE HAVE DEVELOPED AN INNOVATION CERTIFICATE…FOR UNDERGRADUATE STUDENTS FROM A DIVERSE RANGE OF DISCIPLINES

LIC.

ING.

LDI

4CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

INDIVIDUALS

ORGANIZATION

ENVIRONMENT

SYSTEMS THINKING…INSPIRED US TO CONSIDER ALL KEY FACTORS THAT INNOVATORS NEED TO CONSIDER

5CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

6

B G M D

B = BIRTH | G = GRWOTH | M = MATURITY| D = DECLINE

THEORY MEETS PRACTICE

6CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

7CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

¿WHAT´S YOUR BUSINESS CHELLENGE?

DIFFERENTIATION

time

pro

fita

bili

ty

EFFECTIVENESS & EFFICIENCY

FAILURE

SUCCESS

GROWTH

time

grw

oth

OUR FOCUS IS TO SOLVE IMPORTANT CHALLENGES

…BY INTEGRATING THE CAPABILITIES OF RESEARCH CENTERS AND EXTERNAL PARTNERS.

IDEA GENERATION & EVALUATION

PRODUCT DEVELOPMENT

BUSINESS MODEL DESIGN

LAUNCH & FOLLOW-UP

8CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

…AND SUPPORT OUR BUSINESS CUSTOMER THROUGHOUT THE WHOLE INNOVATION PROCESS

CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

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DESIGN

BUSINESS ENGINEERING

INTEGRAL SOLUTIIONS BY MULTIDISCIPLINARY TEAMS

CENTRO DE INNOVACIÓN | TECNOLÓGICO DE MONTERREY | CAMPUS GDLDANIEL PANDZA | pandza@itesm.mx | Tel: 0052 (33) 3669 3000 ext. 2266

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WHERE CAN INTRAPRENEURS FIND OPPORTUNITIES?

ACTIVIDADES

RECURSOSINTERNOS

SOCIOS ESTRATÉGICOS

PROPUESTA DE VALOR

ADMINISTRARRELACIONES

CANALES DE VENTA Y COMUNICACIÓN

SEGMENTOS DE MERCADO

FUENTES DE INGRESOSESTRUCTURA DE GASTOS

Fuente: Alexander Osterwalder (2008). Business Model Innovation.

ValueProposition

Channel CustomerSegments

CRMKey Activities & Processes

Core CapabilitiesRessources & Assets

Cost Structure Revenue Streams

PartnerNetwork

ACROSS ALL DIMENSIONS OF THE BUSINESS MODEL

Fuente: Alexander Osterwalder (2008). Business Model Innovation.

VISUAL AND INTEGRATIVE THINKING TOOLS FACILITATE THE INNOVATION PROCESS

CONTACTO:Daniel Pandza | Centro de InnovaciónTecnológico de Monterrey | Campus Guadalajara

Tel: 0052 (33) 3669 3000 ext. 2266

E-Mail: pandza@itesm.mx

URL: http://www.gda.itesm.mx/innovar

Blog del Centro:

http://paradygnamics.wordpress.com

http://paradygnamics.wordpress.com

CENTRO DE INNOVACIÓNTECNOLÓGICO DE MONTERREY

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