B2B Social Media Marketing

Connecting with C-level Execs

Luke Brynley-Jones

“How can we find niche

communities?”

If you can’t find your

community...

Create it!

“How can I engage with

Sir Alan?”

Indirectly- press/media- managers

Are you talking about me?

MATTER ATTRACTS

Inbound marketing

“Who’s going to do all this?”

“We don’t have any amazing content”

AMAZINGNESS IS RELATIVE!

“What about our

communications

policies?”

Your guidelines are

your job contracts

“How will we know if it’s working?”

Monitoring services...

Synthesio International Meltwater Buzz Customer servicesBrandwatch Data qualityRadian6 User interface Crimson Hexagon Sentiment analysisMarket Sentinel Influence analysis

www.monitoring-social-media.com

An example...

Final word...

Remember the spiral

Thank you.Luke Brynley-Jones

luke@oursocialtimes.com@lbrynleyjones