B2B Social Media Examples

How Dropbox, SalesForce, Evernote, Box, Zagg, Yammer and many, many other companies handle

social using memes, gimmicks, crazy posts and giveaways ALL THE TIME.

And it works!

Giveaways in the last 3 months:

SalesForce Giveaways

SalesForce Memes

And look! They have a HUGE team running social, too.

SalesForce

That’s because…

Memes:

Zagg

Giveaways:

Zagg

Giveaways:

Evernote

Likes us and other posts:

Evernote

Created from fans on Memegenerator and posted to @Evernote Twitter:

Evernote Meme

Lots of cupcake and cookie pics:

Yammer

Happy 7-Eleven Day:

Yammer

They’re a social business tool…that posts food pics on Facebook.

They also hold ‘YamJam’ every year.

And Microsoft bought them.

Giveaways:

Box

How high can Aaron Levie jump? Find out in this Facebook pic:

Box

Giveaway with a silly pic:

DropBox

More product giveaways:

Dropbox

1. Advertise on social2. Word of mouth marketing (in other words

create viral content and referral programs so friends will tell their friends).

The MOST viral content are: giveaways, memes and attention-grabbing pics.

Two ways to use Social