B2B White Papers Examples
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business tips for smart people White Papers Examples www.KLARITI.com
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Transcript of B2B White Papers Examples
White paper structure
Define scope ( in/out)Provide context
Explain approach
You’re recommending?In a nutshell…
It stands alone
White paper writ ing t ips
Avoid jargon, clichésNo emotional language
Consider your readers
1 idea per paragraphStand over everything
Use sub-headings
White paper writ ing
Don’t coin new wordseveryday language
Connect ideas
Write to be scannedPut bottom line at start
Consider search engines
1. Write several drafts2. Readers want facts3. Make it remarkable4. Revise in waves5. Share and promote