B2B Lead Genration Using Social Media

Post on 15-Jan-2015

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This presentation is a brief summary of many B2B Social Media lead generation presentations I have given. The slide are copy light as that is my presentation style. The important takeaways are:*Inbound B2B marketing is lead generation*Leverage your own blog as a way to optimize calls to action*Take Facebook Fan Pages to the next level with custom offers and lead generation opportunities.*Social media can help improve tradeshow ROI

Transcript of B2B Lead Genration Using Social Media

B2B Social Media Lead Generation

By Kipp BodnarSocialMediaB2B.com

Lead Generation From B2B Social Media Should:

Generate Actions That Drive Sales…

To Make Money You MUST:

Actually Sell Stuff

Is Social Media Different For B2B?

Social Media Lead Generation Is Inbound

Marketing

How Do You Get Picked?

Getting Picked Is About Publishing Smart

Does Google Like Blogs?

Being Interesting Is the Foundation Of Social Media

Lead Generation

Using Your Blog For Lead Genreation

Your Own Promotions In Your

Blog Side Bar:

Use Your Blog As A Testing Ground: Optimize Calls to

Action

Using Facebook For Lead Generation

Leverage E-mail Subscriptions

Provide A special Offer

Mix Free And Paid Content

Leveraging Social Media To Generate Leads From

Business Events

QR Codes

Live Press Conferences Via Ustream.TV

Customer Interviews

Live Tweet Conference Events

To learn more about using Social Media for B2B please visit

SocialMediaB2B.com