B2B Lead Genration Using Social Media
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B2B Social Media Lead Generation By Kipp Bodnar SocialMediaB2B.com
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This presentation is a brief summary of many B2B Social Media lead generation presentations I have given. The slide are copy light as that is my presentation style. The important takeaways are:*Inbound B2B marketing is lead generation*Leverage your own blog as a way to optimize calls to action*Take Facebook Fan Pages to the next level with custom offers and lead generation opportunities.*Social media can help improve tradeshow ROI
Transcript of B2B Lead Genration Using Social Media
B2B Social Media Lead Generation
By Kipp BodnarSocialMediaB2B.com
Lead Generation From B2B Social Media Should:
Generate Actions That Drive Sales…
To Make Money You MUST:
Actually Sell Stuff
Is Social Media Different For B2B?
Social Media Lead Generation Is Inbound
Marketing
How Do You Get Picked?
Getting Picked Is About Publishing Smart
Does Google Like Blogs?
Being Interesting Is the Foundation Of Social Media
Lead Generation
Using Your Blog For Lead Genreation
Your Own Promotions In Your
Blog Side Bar:
Use Your Blog As A Testing Ground: Optimize Calls to
Action
Using Facebook For Lead Generation
Leverage E-mail Subscriptions
Provide A special Offer
Mix Free And Paid Content
Leveraging Social Media To Generate Leads From
Business Events
QR Codes
Live Press Conferences Via Ustream.TV
Customer Interviews
Live Tweet Conference Events
To learn more about using Social Media for B2B please visit
SocialMediaB2B.com
