B2B Agency Innovation Day (Google NYC)

Post on 08-Jul-2015

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BIG DATA for google display ads

Transcript of B2B Agency Innovation Day (Google NYC)

Big Data for display ads

About InstaGIS

InstaGIS, is an easy-to-use mapping platform that allows users to get actionable insights, using location based data.

The Platform

Yes, it looks l ike Google Maps.

The Platform

But we index data from: Services

The Platform

But we index data from: Twitter

The Platform

But we index data from: Foursquare

The Platform

But we index data from: Your Data

The Platform

But we index data from: Demographics

The Platform

But we index data from: Consumer Spending

The Platform

Why

Understanding the “Where” of your customer’s, will dramatically increase the ROI of your marketing campaigns.

Create the correct message

In the best locations

Understanding spending and demographics

Example

Winery of the year 2013*

*Hall of Fame of Wine & Spirits Magazine

Objective : Create a display ad campaign in NYCBudget : US$50,000

Example

Target Audience:

High population areas.

Average Age 30-39 years.

Over US$ 60,000 Income

0.2 miles proximity from wine dealers

High wine expenditure.

Example

High population areas.

Example

High population areas.

Example

High population areas.

Example

High wine expenditure

Example

High wine expenditure

Example

High wine expenditure

Example

High wine expenditure

Example

Average Age 30-39 years old.

Example

Average Age 30-39 years old.

Example

Average Age 30-39 years old.

Example

Average Age 30-39 years old.

Example

Average Age 30-39 years old.

Example

Income People: US$ 60,000

Example

Income People: US$ 60,000

Example

Income People: US$ 60,000

Example

Income People: US$ 60,000

Example

0.2 miles proximity from wine dealers

Example

0.2 miles proximity from wine dealers

Example

0.2 miles proximity from wine dealers

Example

0.2 miles proximity from wine dealers

Example

0.2 miles proximity from wine dealers

Example

0.2 miles proximity from wine dealers

Example

0.2 miles proximity from wine dealers

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300 meters proximity from wine dealers

Example

Of course those are the best Zipcodes!

It was so obvious!

But our target audience was focused in New York, Houston, Philadelphia, San Antonio, Dallas, Austin...

You know the Zipcodes understanding wine customer spending and store locations?

+1 (415) 527 6636

Ignacio Canalsicanals@instagis.com

Julián García jgarcia@instagis.com

Starting at: $999 per/ month