MO S C O W , R U S S IA V D N H

Use of digital tools to enhance visitor experience Mechanics of Wonder temporary exhibition.

C E R E MO N Y H IG H L IG H T S

C O N T EXT

S C A LE & C O N D IT IO N O B J E C T S

T H E V E N U E - C O S MO S P A V IL IO N

U N IQ U E S P A C E

S U B Z E R O T E MP E R A T U R E S

V IS IT O R S : E X P E C T A T IO N S & C O LLA T E R A L

C O N D IT IO N S & L IMIT A T IO N S T A S K

T A S K

entertain

show backstage of the biggest show on planet (over 3bn TV audience)

educate

show and explain cultural roots of the artistic imagery chosen to represent a country

V ID E O S O U R C E D F R O M S O C IA L ME D IA

EXH IB IT IO N

“Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. Why not use the same common sense when fishing for people ?”

SOCIAL

ACTIVE PASSIVE

S O LU T IO N V IS IT O R T YP E S

SOCIAL application share

and comment

function

IMMERSIO

N application

augmented reality

ACTIVE application

image recognition

interactive leaflet

PASSIVE touch screens

projection on model

S O LU T IO N D IG IT A L E C O S YS T E M F O R V IS IT O R E N G A G E ME N T

F E A T U R E S R E Q U IR E ME N T S A P P

delivery device

media type touch panels app projections

video + ( +1 per POI) +

audio - + +

text + +

(140 characters) -

picture + + -

3D model + + -

F R O M P A S S IV E V IS IT O R T O IN T E R E S T E D C U S T O ME R T O U C H S C R E E N S

• comfort - easy to navigate for all;

• consideration - allows visitor to see

objects in motion while suggesting best

view points for observing a still object;

• thoroughness - gives an opportunity for

deeper involvement for keen minded

visitors without overloading other visitors

with unnecessary information;

T R A D IT IO N A L + IN T E R A C T IV E B O O K LE T

A D D IN G LE V E LS F O R IN T E R P R E T A T IO N A P P

W ALLPAPER MALEVIC H

W A LLP A P E R L IS S IT S K Y, C H E R N IK H O V

W A LLP A P E R T A T L IN , ME YE R H O LD

A U G ME N T E D R E A L IT Y

MA D E S IMP LE

O V E R 10 , 000 S H A R E D

E X P E R IE N C E S

R EF ER EN C ES

( MA LE V IT C H L IS S IT S K Y

C H A S H N IK )

L IG H T D IG IT A L

T E C H N O LO G Y A LLO W S

F AST ER IN T ER PR ET AT IO N

C H A S E F O R L IK E S & F O LLO W E R S S O C IA L ME D IA

1

101 days

400 objects

112 000 visitor

5893

215 248 119 322

2500

1322

Vkontakte

Youtube

LiveJournal

Odnoklassniki

Twitter

Instagram

Facebook

perception

level

object

scale

area for digital tools

(augmented reality)

S U IT A B IL IT Y A N D A P P R O P R IA T E N E S S A U G ME N T E D R E A L IT Y

F R O M A C T IV E IN V O LV E ME N T T O IMME R S IO N A P P

• convenience - allows to read text in comfortable size;

• thoroughness - gives an opportunity to dig deeper for keen minded visitors

without overloading with unnecessary information;

• versatility - gives an opportunity to create a quest or a specialized content for

varying visitor groups (children);

• ownership - visitors’ experience does not end at exhibition door - they own it;

• publicity - shared experience.

U S E S P A R IN G LY

A D A P T T O A U D IE N C E

C R E A T E V A LU E

E N H A N C E R A T H E R T H A N S U B S T IT U T E

C R E A T E A S H A R E D E X P E R IE N C E

A U G ME N T E D R E A L IT Y

drawing conclusions

elena voltsinger voltsinger@gmail.com