B07 elena voltsinger_mechanics_of_miracles
24
MOSCOW, RUSSIA VDNH Use of digital tools to enhance visitor experience Mechanics of Wonder temporary exhibition .
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Transcript of B07 elena voltsinger_mechanics_of_miracles
MO S C O W , R U S S IA V D N H
Use of digital tools to enhance visitor experience Mechanics of Wonder temporary exhibition.
C E R E MO N Y H IG H L IG H T S
C O N T EXT
S C A LE & C O N D IT IO N O B J E C T S
T H E V E N U E - C O S MO S P A V IL IO N
U N IQ U E S P A C E
S U B Z E R O T E MP E R A T U R E S
V IS IT O R S : E X P E C T A T IO N S & C O LLA T E R A L
C O N D IT IO N S & L IMIT A T IO N S T A S K
T A S K
entertain
show backstage of the biggest show on planet (over 3bn TV audience)
educate
show and explain cultural roots of the artistic imagery chosen to represent a country
V ID E O S O U R C E D F R O M S O C IA L ME D IA
EXH IB IT IO N
“Personally I am very fond of strawberries and cream, but I have found that for some strange reason, fish prefer worms. So when I went fishing, I didn’t think about what I wanted. Why not use the same common sense when fishing for people ?”
SOCIAL
ACTIVE PASSIVE
S O LU T IO N V IS IT O R T YP E S
SOCIAL application share
and comment
function
IMMERSIO
N application
augmented reality
ACTIVE application
image recognition
interactive leaflet
PASSIVE touch screens
projection on model
S O LU T IO N D IG IT A L E C O S YS T E M F O R V IS IT O R E N G A G E ME N T
F E A T U R E S R E Q U IR E ME N T S A P P
delivery device
media type touch panels app projections
video + ( +1 per POI) +
audio - + +
text + +
(140 characters) -
picture + + -
3D model + + -
F R O M P A S S IV E V IS IT O R T O IN T E R E S T E D C U S T O ME R T O U C H S C R E E N S
• comfort - easy to navigate for all;
• consideration - allows visitor to see
objects in motion while suggesting best
view points for observing a still object;
• thoroughness - gives an opportunity for
deeper involvement for keen minded
visitors without overloading other visitors
with unnecessary information;
T R A D IT IO N A L + IN T E R A C T IV E B O O K LE T
A D D IN G LE V E LS F O R IN T E R P R E T A T IO N A P P
W ALLPAPER MALEVIC H
W A LLP A P E R L IS S IT S K Y, C H E R N IK H O V
W A LLP A P E R T A T L IN , ME YE R H O LD
A U G ME N T E D R E A L IT Y
MA D E S IMP LE
O V E R 10 , 000 S H A R E D
E X P E R IE N C E S
R EF ER EN C ES
( MA LE V IT C H L IS S IT S K Y
C H A S H N IK )
L IG H T D IG IT A L
T E C H N O LO G Y A LLO W S
F AST ER IN T ER PR ET AT IO N
C H A S E F O R L IK E S & F O LLO W E R S S O C IA L ME D IA
1
101 days
400 objects
112 000 visitor
5893
215 248 119 322
2500
1322
Vkontakte
Youtube
LiveJournal
Odnoklassniki
perception
level
object
scale
area for digital tools
(augmented reality)
S U IT A B IL IT Y A N D A P P R O P R IA T E N E S S A U G ME N T E D R E A L IT Y
F R O M A C T IV E IN V O LV E ME N T T O IMME R S IO N A P P
• convenience - allows to read text in comfortable size;
• thoroughness - gives an opportunity to dig deeper for keen minded visitors
without overloading with unnecessary information;
• versatility - gives an opportunity to create a quest or a specialized content for
varying visitor groups (children);
• ownership - visitors’ experience does not end at exhibition door - they own it;
• publicity - shared experience.
U S E S P A R IN G LY
A D A P T T O A U D IE N C E
C R E A T E V A LU E
E N H A N C E R A T H E R T H A N S U B S T IT U T E
C R E A T E A S H A R E D E X P E R IE N C E
A U G ME N T E D R E A L IT Y
drawing conclusions
