Post on 31-Dec-2015
description
British PetroleumHow BP groundswell their change after the
Gulf of Mexico spill
11/1/2010Group 3
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BP-The company
• One of the six oil and gas "supermajors". global oil and gas company headquartered in UK((LSE: BP, NYSE: BP)
• http://www.bp.com
Revenue US $246.1 billion (2009)[2]
Operating income US $26.43 billion (2009)[2]
Net income US $16.58 billion (2009)[2]
Total assets US $236.0 billion (2009)
Total equity US $101.6 billion (2009)
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The Mexican Gulf Disaster• triggered by a blast on the Deepwater Horizon rig -- leased by BP and
operated by Transocean Energy -- that killed 11 workers on April 20.• 4.9 million?(172 million?) gallons barrels of oil into the Gulf waters.• On June 16, after meeting with President Obama, BP executives agreed to
create a $20 billion spill response fund• On August 18 the oil stop eventually
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The challenge
Bad image of the company - More than 1,000
lawsuits -Slow reaction -Incorrect information -Tony Heyward
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Gulf of Mexico response 6,600 Subscribers
What they are doing Gulf of Mexico response
http://www.bp.com/extendedsectiongenericarticle.do?categoryId=40&contentId=7061813
Gulf of Mexico response
18,000 followersBP_America
42,00followersBP_America
-Continue Sealing the well-Clean up offshore, and beaches-Wildlife rehabilitation-Economic investment-Pay to the claims- total $3,199,006,168
Home Page
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Their stock prices52wk Range: 26.75 - 62.38
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Our ideas• BP must enroll people around what they are doing for the community and animals of
Mexican Gulf Disaster.
Animals & FaunaCommunity
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People Enrollment• For each purchase of gas you buy, we (BP)
donate 25% to Injured Community and Fauna.• Show all the process in You Tube, Facebook,
and Twitter.• Twitt every progress they have been doing. “In
this moment BP and you have saved the life of some injured ducks”.
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People Enrollment• Using 11,700 service stations• Prize for encouraging each station owner to gathering donations by
local people ( by making prize, or contest) -use location marketing tool -Recruit Volunteer Car washer/ Repairers for making donation -Rally of all gas stations raising the money for Gulf support
http://mindsproutmarketing.com/blog/tag/mytown/
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