Cure for Shiny Objects Syndrome

CURE FOR SHINY OBJECT SYNDROME

HI. I’M TIFFANY

• PR professional turned digital strategist• Tours on both coasts, proud to call NOLA

home• Founder Starnes Solutions• @TiffanyStarnes

LET’S TALK SHINY OBJECTS…

yellow pages

doctor

flu symptoms

CHANGES…

CHANGES…

AND JUST WHEN YOU HAVE THE CHANGES DOWN…

GOALS Growth Reach Engagement Web Traffic Lead Generation sales

Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?

SHINY OBJECT CHECKLIST

SHINY OBJECT HACKS

Geography

SHINY OBJECT HACK: TARGET PRACTICE

+demographics

+Behavior

SHINY OBJECT HACK: HIJACK HASHTAGS

SHINY OBJECT HACK: HIJACK HASHTAGS

SHINY OBJECT HACK: START SMALLStory- $50K Lens- $500K

GEO-Filter: less than $100

SHINY OBJECT HACK: START SMALL

SNAPCHAT

SHINY OBJECT HACK: DIVE INTO YOUR DATA

Is your customer there? Does it align with your goals? Do you have the content & resources? Can you measure success?

LET’S REVIEW… SHINY OBJECT CHECKLIST

THANK YOU

Tiffany Starnes@tiffanystarnestiffany@starnessolutions.com504-535-3187