Social media marketing increases business results across the board.

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Up to 86% of marketers acknowledge the importance of social media in providing maximum exposure for their businesses.

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95% of marketers recognize increased business exposure from just 6 hours of social media marketing per week.

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Social media is proven to increase ROI and sales.

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Sales and ROI are highly responsive to an increase in hours dedicated to social media activity. 74% of those who spend 40+ hours per week on social media marketing increase new business sales.

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How we’re measuring the benefits of social media marketing:

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A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.

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The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

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THE MOST IMPORTANT PLATFORMS FOR SOCIAL MARKETERS

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Marketers  plan  on  increasing  their  use  of  blogging  (68%),  YouTube  (67%),  Twi>er  (67%),  LinkedIn  (64%)  and  Facebook  (64%).  

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Marketers  have  sought  to  increase  YouTube  usage  significantly  for  the  last  4  years.  People  are  seeking  the  benefits  of  effecJve  original  video  content.  

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67%  want  to  increase  Twi>er  use  this  year  however  marketers  are  struggling  to  understand  and  use  Twi>er  effecJvely.    

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33%  of  acJve  twi>er  users  share  opinions  about  products  &  companies.  

57%  of  all  retweets  include  a  link.  

Brand  engagement  is  17%  higher  on  weekends.  

A  quick  overview  

Platforms marketers want to learn more about:

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Digital marketers want original content

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Original content displays knowledge and expertise, it is also favoured by Google Search.

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THE YOUNG POPULATION IS SHIFTING PLATFORMS

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Many teenagers have been moving away from Facebook to Instagram, Pinterest and other newer social sites.

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Facebook remains the most dominant platform for social media overall. But usage amongst the young population is decreasing.

Active use of Facebook is decreasing, with people liking and commenting less. Facebook users are becoming passive.

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SOCIAL AND MESSAGING APP GROWTH

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There are 300 million active monthly Instagram users with 75 million using it daily.

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The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate.* * The rate of adoption is defined as the relative speed at which participants adopt an innovation.

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83% of active Pinterest users would rather follow a brand than a celebrity.

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Snapchat has about 5 million active monthly users. It allows users to send photos without leaving a permanent digital footprint.

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Snapchat

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ENGAGINGPEOPLE WITH BRANDS.

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Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers.

OUR MISSION.

Colin ProebstelCLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 colinp@spitfire.co.nz

John MaddenCREATIVE DIRECTOR AND PARTNER M 64 21 874 333 johnm@spitfire.co.nz

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Spitfire*LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz