Australia and New Zealand 2015 Social Media Report

Social media marketing increases business results across the board.

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Up to 86% of marketers acknowledge the importance of social media in providing maximum exposure for their businesses.

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95% of marketers recognize increased business exposure from just 6 hours of social media marketing per week.

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Social media is proven to increase ROI and sales.

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Sales and ROI are highly responsive to an increase in hours dedicated to social media activity. 74% of those who spend 40+ hours per week on social media marketing increase new business sales.

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How we’re measuring the benefits of social media marketing:

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A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.

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The more people that are talking about you on social media, the more valuable and authoritative your brand will seem to new users.

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THE MOST IMPORTANT PLATFORMS FOR SOCIAL MARKETERS

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Marketers plan on increasing their use of blogging (68%), YouTube (67%), Twi>er (67%), LinkedIn (64%) and Facebook (64%).

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Marketers have sought to increase YouTube usage significantly for the last 4 years. People are seeking the benefits of effecJve original video content.


67% want to increase Twi>er use this year however marketers are struggling to understand and use Twi>er effecJvely.



33% of acJve twi>er users share opinions about products & companies.

57% of all retweets include a link.

Brand engagement is 17% higher on weekends.

A quick overview

Platforms marketers want to learn more about:


Digital marketers want original content


Original content displays knowledge and expertise, it is also favoured by Google Search.


THE YOUNG POPULATION IS SHIFTING PLATFORMS

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Many teenagers have been moving away from Facebook to Instagram, Pinterest and other newer social sites.


Facebook remains the most dominant platform for social media overall. But usage amongst the young population is decreasing.

Active use of Facebook is decreasing, with people liking and commenting less. Facebook users are becoming passive.


SOCIAL AND MESSAGING APP GROWTH

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There are 300 million active monthly Instagram users with 75 million using it daily.


The Car, Fast Food, Soft Drink and Apparel industries are most represented on Instagram with a 100% adoption rate.* * The rate of adoption is defined as the relative speed at which participants adopt an innovation.


83% of active Pinterest users would rather follow a brand than a celebrity.


Snapchat has about 5 million active monthly users. It allows users to send photos without leaving a permanent digital footprint.


Snapchat


ENGAGINGPEOPLE WITH BRANDS.


Connect people with brands with the most engaging and rewarding experiences possible, creating long term, sustainable relationships that deliver beneficial outcomes for our customers.

OUR MISSION.

Colin ProebstelCLIENT SERVICE DIRECTOR AND PARTNER M 64 21 874 330 [email protected]

John MaddenCREATIVE DIRECTOR AND PARTNER M 64 21 874 333 [email protected]

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Spitfire*LEVEL 2, 25 CRUMMER ROAD PONSONBY, 1021, AUCKLAND NEW ZEALAND T 64 9 361 5758 www.spitfire.co.nz

Australia and New Zealand 2015 Social Media Report

Social Media

Transcript of Australia and New Zealand 2015 Social Media Report