aura perfume launch

Post on 15-Apr-2017

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Transcript of aura perfume launch

AURAIrini Bua, Mara Gonzalez Malagon

THE COLLECTION

TARGET MARKET

strong, feminine and sophisticated

20 – 35 years old

female

successful

modern musetrendy

BOSSCreamy Tonka Bean

Dry Fruit Accords

Vanilla Cocoa

Sweet Wood Sap

ZENSpanish Lavender

Rose Absolute

Violet Leaf

Madagascar Vanilla

ALLEGRARoman Chamomile

Ginger

Bergamot

Ylang Ylang

Citruses

Mandarin Orange

Cedar Bergamot Lemon

Middle Notes:

Top Notes:

Iris Patchouli Jasmine Vetiver Rose

Basee Notes:Leather Sandalwoo

d Opoponax Musk Civet

APHRODISIAC

Active Ingredients; Pheromones

BAMTop Notes:Bergamot Orange

Middle Notes:Bulgarian Rose

Italian Jasmine

Ambergris

Base Notes:Sandalwood

Vanille

VALUE PROPOSITION

MARKETING MIXAvailable at

Pricing

MARKETING MIX

100 ml $80.0050 ml $57.00

50 ml/ea. $200.00

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MARKETING MIX

MARKETING MIXPromotion

Holiday Commercials Fashion Show/Award Show Gift Bags Free sample with purchase

MUSE

AphrodisiacBY AURA

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