August 3rd, 2016

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Agenda

• Introductions

• National 4-H Week in Context: Alumni Acquisition Campaign

• National 4-H Week: #4HGrown

• Updates and Announcements

• Questions

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week in Context: Alumni Acquisition Campaign

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.4

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Formula for Growth

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More Kids

Need 4-H

Revenue Growth

Requires Brand

Relevance

Growth Requires

Capacity

Alumni Are The

Fastest Route to

Brand Relevance

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Three Ways to Engage

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Shout Share Support

Honor youth who are making an

impact in their lives and the

lives of others through Shout

outs on your Facebook, Twitter,

Instagram and your website

using hashtag #TrueLeaders.

Goal: Raise visibility for 4-H by

creating a groundswell of voices

celebrating the power of youth.

Primary online groundswell

leveraging fair and camp

season. We will ask 4-H

alumni to share how 4-H is

relevant in their life today,

through Facebook, Twitter,

Instagram and your website

using hashtag #4HGrown.

Goal: Re-connect alumni to

the 4-H community.

Support 4-H locally and nationally

through the gifting of a $10 digital

clover.

In the meantime, don’t forget that

the TSC/Dell’s Paper Clover

promotion is October 5-16, 2016.

Visit www.4-H.org/MORC to learn

more.

Goal: Raise money for your local

4-H program.

April – June 2016 July – October 2016 November – December 2016

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.7

www.4-H.org/share

• Submit your story or a photo for a chance to be

featured on the 4-H website and social media.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.8

Alumni Engagement at Events

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week 2016

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1

0

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.11

#4HGrown

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week: Varied Audiences

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Alumni Youth Volunteers

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media for National 4-H Week

Hashtags:

• Primary: #4HGrown

• Secondary: #TrueLeaders

Tips:

• Always use the Hashtag, #4HGrownon all posts.

• Add images of youth, alumni or volunteers to accompany your posts

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: Alumni Focused

• Our history starts with our #4HGrown alumni! Proud to spotlight you this National 4-H Week!

• If you have 4-H to thank for your drive, courage & determination today, you are #4HGrown! Show your pride this National 4-H Week!

• We want our #4HGrown alum to show your pride this National 4-H Week! Share the impact 4-H has had in your life.

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: Youth Focused

• This National 4-H Week, we are proud to celebrate the #TrueLeaders we raise to be #4HGrown!

• Growing #TrueLeaders today means having the support of #4HGrown alumni tomorrow. Join us in celebrating 4-H'ers this National 4-H Week!

• You're never too young to be #4HGrown! 4-H'ers, show your pride this National 4-H Week!

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: Volunteer/Professional Focused

• This National 4-H Week, we honor the adult volunteers who mentor and educate #TrueLeaders. Because of your support, you are #4HGrown!

• When it comes to being #4HGrown, it starts with the support of adult volunteers. This National 4-H Week, we celebrate you!

• Our volunteers do the work they do because of who #TrueLeaders will become: #4HGrown!

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: General

• #4HGrowsHere! And together, from youth to alumni to volunteers, we are ALL #4HGrown!

• If 4-H has made an impact on your life, you are #4HGrown! Show your pride this National 4-H Week.

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Flyers and Advertisements

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.20

Flyers and Advertisements: Alumni

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.21

Flyers and Advertisements: Alumni

Flyers and Advertisements: Alumni

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Flyers and Advertisements: Alumni

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Flyers and Advertisements: General Audiences

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Everything You Need in One Place

• 2016 National 4-H Week Logo

• 4-H Grows Here Flyers◦ General branding

◦ Reach youth and volunteers

◦ New collateral to reach alumni

• Social Media assets including posts to copy/paste

• Radio and TV ads

• 4-H Grows Here products for purchase

• Live on www.4-H.org/MORC on August 11th

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Visit 4-H.org/MORC Today to Download:

• Flyers

• Posters

• Pull-up Banners

• Tabletop Signs

• Outdoor Ads

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Resources for general 4-H awareness; targeting youth and volunteers

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week: A Day in the Life

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.28

Meet, Libby.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

#4HGrown

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Updates and Announcements

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4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Tractor Supply Co./Del’s Paper Clover Promotion

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October 5th – 16th, 2016

Summer Webinar Training◦ Thursday September 8th, 4 PM EST

Visit http://svy.mk/29c53sM to register

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H National Youth Science Day is

October 5th

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• Order your kit today at www.4HMall.com/NYSD

• Applications are open for 2017 National Youth

Science Day on WebGrants at

http://grants.4-h.org/index.do

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Take a Photo to Donate to 4-H

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http://www.donateaphoto.com/en_US/cause/4-h

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Keeping Momentum Going: What To Do Today

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Sign up for the News & Notes Professionals Newsletter

www.4-H.org/newsletters

Register for the 4-H Marketing Online Resource Center

www.4-H.org/MORC

Think about opportunities to engage alumni this summer and fall (camp, fair, etc)

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Thank You.

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Josh Kligman

Jkligman@4-H.org