August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension...

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August 3 rd , 2016

Transcript of August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension...

Page 1: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

August 3rd, 2016

Page 2: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Agenda

• Introductions

• National 4-H Week in Context: Alumni Acquisition Campaign

• National 4-H Week: #4HGrown

• Updates and Announcements

• Questions

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Page 3: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week in Context: Alumni Acquisition Campaign

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Page 4: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

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Page 5: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Formula for Growth

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More Kids

Need 4-H

Revenue Growth

Requires Brand

Relevance

Growth Requires

Capacity

Alumni Are The

Fastest Route to

Brand Relevance

Page 6: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Three Ways to Engage

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Shout Share Support

Honor youth who are making an

impact in their lives and the

lives of others through Shout

outs on your Facebook, Twitter,

Instagram and your website

using hashtag #TrueLeaders.

Goal: Raise visibility for 4-H by

creating a groundswell of voices

celebrating the power of youth.

Primary online groundswell

leveraging fair and camp

season. We will ask 4-H

alumni to share how 4-H is

relevant in their life today,

through Facebook, Twitter,

Instagram and your website

using hashtag #4HGrown.

Goal: Re-connect alumni to

the 4-H community.

Support 4-H locally and nationally

through the gifting of a $10 digital

clover.

In the meantime, don’t forget that

the TSC/Dell’s Paper Clover

promotion is October 5-16, 2016.

Visit www.4-H.org/MORC to learn

more.

Goal: Raise money for your local

4-H program.

April – June 2016 July – October 2016 November – December 2016

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www.4-H.org/share

• Submit your story or a photo for a chance to be

featured on the 4-H website and social media.

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Alumni Engagement at Events

Page 9: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week 2016

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#4HGrown

Page 12: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week: Varied Audiences

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Alumni Youth Volunteers

Page 13: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media

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Page 14: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media for National 4-H Week

Hashtags:

• Primary: #4HGrown

• Secondary: #TrueLeaders

Tips:

• Always use the Hashtag, #4HGrownon all posts.

• Add images of youth, alumni or volunteers to accompany your posts

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Page 15: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: Alumni Focused

• Our history starts with our #4HGrown alumni! Proud to spotlight you this National 4-H Week!

• If you have 4-H to thank for your drive, courage & determination today, you are #4HGrown! Show your pride this National 4-H Week!

• We want our #4HGrown alum to show your pride this National 4-H Week! Share the impact 4-H has had in your life.

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Page 16: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: Youth Focused

• This National 4-H Week, we are proud to celebrate the #TrueLeaders we raise to be #4HGrown!

• Growing #TrueLeaders today means having the support of #4HGrown alumni tomorrow. Join us in celebrating 4-H'ers this National 4-H Week!

• You're never too young to be #4HGrown! 4-H'ers, show your pride this National 4-H Week!

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Page 17: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: Volunteer/Professional Focused

• This National 4-H Week, we honor the adult volunteers who mentor and educate #TrueLeaders. Because of your support, you are #4HGrown!

• When it comes to being #4HGrown, it starts with the support of adult volunteers. This National 4-H Week, we celebrate you!

• Our volunteers do the work they do because of who #TrueLeaders will become: #4HGrown!

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Page 18: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Social Media Posts: General

• #4HGrowsHere! And together, from youth to alumni to volunteers, we are ALL #4HGrown!

• If 4-H has made an impact on your life, you are #4HGrown! Show your pride this National 4-H Week.

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Page 19: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Flyers and Advertisements

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Flyers and Advertisements: Alumni

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Flyers and Advertisements: Alumni

Page 22: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

Flyers and Advertisements: Alumni

Page 23: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Flyers and Advertisements: Alumni

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Page 24: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Flyers and Advertisements: General Audiences

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Page 25: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Everything You Need in One Place

• 2016 National 4-H Week Logo

• 4-H Grows Here Flyers◦ General branding

◦ Reach youth and volunteers

◦ New collateral to reach alumni

• Social Media assets including posts to copy/paste

• Radio and TV ads

• 4-H Grows Here products for purchase

• Live on www.4-H.org/MORC on August 11th

Page 26: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Visit 4-H.org/MORC Today to Download:

• Flyers

• Posters

• Pull-up Banners

• Tabletop Signs

• Outdoor Ads

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Resources for general 4-H awareness; targeting youth and volunteers

Page 27: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

National 4-H Week: A Day in the Life

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Meet, Libby.

Page 29: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 30: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

#4HGrown

Page 31: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 32: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 33: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 34: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 35: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 36: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 37: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 38: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 39: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 40: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Page 41: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Updates and Announcements

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Page 42: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Tractor Supply Co./Del’s Paper Clover Promotion

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October 5th – 16th, 2016

Summer Webinar Training◦ Thursday September 8th, 4 PM EST

Visit http://svy.mk/29c53sM to register

Page 43: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

4-H National Youth Science Day is

October 5th

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• Order your kit today at www.4HMall.com/NYSD

• Applications are open for 2017 National Youth

Science Day on WebGrants at

http://grants.4-h.org/index.do

Page 44: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Take a Photo to Donate to 4-H

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http://www.donateaphoto.com/en_US/cause/4-h

Page 45: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Keeping Momentum Going: What To Do Today

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Sign up for the News & Notes Professionals Newsletter

www.4-H.org/newsletters

Register for the 4-H Marketing Online Resource Center

www.4-H.org/MORC

Think about opportunities to engage alumni this summer and fall (camp, fair, etc)

Page 46: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we

4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.

Thank You.

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Josh Kligman

[email protected]