August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension...
Transcript of August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension...
![Page 1: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/1.jpg)
August 3rd, 2016
![Page 2: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/2.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Agenda
• Introductions
• National 4-H Week in Context: Alumni Acquisition Campaign
• National 4-H Week: #4HGrown
• Updates and Announcements
• Questions
2
![Page 3: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/3.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
National 4-H Week in Context: Alumni Acquisition Campaign
3
![Page 4: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/4.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.4
![Page 5: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/5.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Formula for Growth
5
More Kids
Need 4-H
Revenue Growth
Requires Brand
Relevance
Growth Requires
Capacity
Alumni Are The
Fastest Route to
Brand Relevance
![Page 6: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/6.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Three Ways to Engage
6
Shout Share Support
Honor youth who are making an
impact in their lives and the
lives of others through Shout
outs on your Facebook, Twitter,
Instagram and your website
using hashtag #TrueLeaders.
Goal: Raise visibility for 4-H by
creating a groundswell of voices
celebrating the power of youth.
Primary online groundswell
leveraging fair and camp
season. We will ask 4-H
alumni to share how 4-H is
relevant in their life today,
through Facebook, Twitter,
Instagram and your website
using hashtag #4HGrown.
Goal: Re-connect alumni to
the 4-H community.
Support 4-H locally and nationally
through the gifting of a $10 digital
clover.
In the meantime, don’t forget that
the TSC/Dell’s Paper Clover
promotion is October 5-16, 2016.
Visit www.4-H.org/MORC to learn
more.
Goal: Raise money for your local
4-H program.
April – June 2016 July – October 2016 November – December 2016
![Page 7: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/7.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.7
www.4-H.org/share
• Submit your story or a photo for a chance to be
featured on the 4-H website and social media.
![Page 8: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/8.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.8
Alumni Engagement at Events
![Page 9: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/9.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
National 4-H Week 2016
9
![Page 10: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/10.jpg)
1
0
![Page 11: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/11.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.11
#4HGrown
![Page 12: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/12.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
National 4-H Week: Varied Audiences
12
Alumni Youth Volunteers
![Page 13: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/13.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Social Media
13
![Page 14: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/14.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Social Media for National 4-H Week
Hashtags:
• Primary: #4HGrown
• Secondary: #TrueLeaders
Tips:
• Always use the Hashtag, #4HGrownon all posts.
• Add images of youth, alumni or volunteers to accompany your posts
14
![Page 15: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/15.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Social Media Posts: Alumni Focused
• Our history starts with our #4HGrown alumni! Proud to spotlight you this National 4-H Week!
• If you have 4-H to thank for your drive, courage & determination today, you are #4HGrown! Show your pride this National 4-H Week!
• We want our #4HGrown alum to show your pride this National 4-H Week! Share the impact 4-H has had in your life.
15
![Page 16: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/16.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Social Media Posts: Youth Focused
• This National 4-H Week, we are proud to celebrate the #TrueLeaders we raise to be #4HGrown!
• Growing #TrueLeaders today means having the support of #4HGrown alumni tomorrow. Join us in celebrating 4-H'ers this National 4-H Week!
• You're never too young to be #4HGrown! 4-H'ers, show your pride this National 4-H Week!
16
![Page 17: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/17.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Social Media Posts: Volunteer/Professional Focused
• This National 4-H Week, we honor the adult volunteers who mentor and educate #TrueLeaders. Because of your support, you are #4HGrown!
• When it comes to being #4HGrown, it starts with the support of adult volunteers. This National 4-H Week, we celebrate you!
• Our volunteers do the work they do because of who #TrueLeaders will become: #4HGrown!
17
![Page 18: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/18.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Social Media Posts: General
• #4HGrowsHere! And together, from youth to alumni to volunteers, we are ALL #4HGrown!
• If 4-H has made an impact on your life, you are #4HGrown! Show your pride this National 4-H Week.
18
![Page 19: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/19.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Flyers and Advertisements
19
![Page 20: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/20.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.20
Flyers and Advertisements: Alumni
![Page 21: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/21.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.21
Flyers and Advertisements: Alumni
![Page 22: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/22.jpg)
Flyers and Advertisements: Alumni
![Page 23: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/23.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Flyers and Advertisements: Alumni
23
![Page 24: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/24.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Flyers and Advertisements: General Audiences
24
![Page 25: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/25.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Everything You Need in One Place
• 2016 National 4-H Week Logo
• 4-H Grows Here Flyers◦ General branding
◦ Reach youth and volunteers
◦ New collateral to reach alumni
• Social Media assets including posts to copy/paste
• Radio and TV ads
• 4-H Grows Here products for purchase
• Live on www.4-H.org/MORC on August 11th
![Page 26: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/26.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Visit 4-H.org/MORC Today to Download:
• Flyers
• Posters
• Pull-up Banners
• Tabletop Signs
• Outdoor Ads
26
Resources for general 4-H awareness; targeting youth and volunteers
![Page 27: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/27.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
National 4-H Week: A Day in the Life
27
![Page 28: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/28.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.28
Meet, Libby.
![Page 29: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/29.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 30: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/30.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
#4HGrown
![Page 31: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/31.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 32: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/32.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 33: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/33.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 34: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/34.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 35: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/35.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 36: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/36.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 37: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/37.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 38: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/38.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 39: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/39.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 40: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/40.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
![Page 41: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/41.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Updates and Announcements
41
![Page 42: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/42.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Tractor Supply Co./Del’s Paper Clover Promotion
42
October 5th – 16th, 2016
Summer Webinar Training◦ Thursday September 8th, 4 PM EST
Visit http://svy.mk/29c53sM to register
![Page 43: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/43.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
4-H National Youth Science Day is
October 5th
43
• Order your kit today at www.4HMall.com/NYSD
• Applications are open for 2017 National Youth
Science Day on WebGrants at
http://grants.4-h.org/index.do
![Page 44: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/44.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Take a Photo to Donate to 4-H
44
http://www.donateaphoto.com/en_US/cause/4-h
![Page 45: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/45.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Keeping Momentum Going: What To Do Today
45
Sign up for the News & Notes Professionals Newsletter
www.4-H.org/newsletters
Register for the 4-H Marketing Online Resource Center
www.4-H.org/MORC
Think about opportunities to engage alumni this summer and fall (camp, fair, etc)
![Page 46: August 3rd, 2016...4-H is the youth development organization of our nation’s Cooperative Extension System and USDA. Social Media Posts: Youth Focused •This National 4-H Week, we](https://reader034.fdocuments.us/reader034/viewer/2022051910/5fff3dbc9f9cb16235751b6b/html5/thumbnails/46.jpg)
4-H is the youth development organization of our nation’s Cooperative Extension System and USDA.
Thank You.
46
Josh Kligman