1www.zugara.com

Augmented Reality

Statistics

2www.zugara.com

Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014.

(ABI Research study “Augmented Reality: Adding Information to Our View of the World”)

AUGMENTED REALITY STATISTICS

AUGMENTED REALITY REVENUE

3www.zugara.com

Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases.

(Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)

AUGMENTED REALITY STATISTICS

WORLDWIDE WEBCAM GROWTH RATE…

4www.zugara.com

As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)

AUGMENTED REALITY STATISTICS

WEBCAM VIDEO UPLOADS ON FACEBOOK

5www.zugara.com

Case Study (over a one month period)

AUGMENTED REALITY STATISTICS

CANNONBALLZ AR GAME STATS

Unique Visitors11,672

% Of Unique Visitors That Logged Into

Facebook11%

Average Time Spent On Site4 min 36 sec

% Of Unique Visitors That Had Webcams*

80%

% Of Unique Repeat Visitors25%

*Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular

6www.zugara.com

Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)

AUGMENTED REALITY STATISTICS

AR POLLS – BROWSER PLUG-IN

7www.zugara.com

Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)

AUGMENTED REALITY STATISTICS

AR POLLS – DO YOU HAVE A WEBCAM