Augmented Reality for the digital community

Lester Madden

Director Augmented Planet

Lester@augmentedplanet.com

www.augmentedplanet.com

About us

• 20+ years Mobile / Technology experience

• Augmented reality blog since April 09

• Consulting– Go to market– Competitive analysis– Idea generation– Technology matching– Workshops

Agenda

• What is augmented reality

• How the industry is using augmented reality

• Web– Shopping -> Fashion

• Mobile augmented reality– Linking -> Search -> Location

What if

• You could build a campaign that enabled customers to interact with your product?

• You could drive more people to your website?

• You could enable users to discover things around them?

What is augmented reality

Demos

• There is no smoke and mirrors with the demos. Nothing special is used

• Augmented reality is image recognition• Images can be

– Faces– Gestures– Markers – Barcodes– Objects etc

Interacting with print

• Magazines don’t tell the whole story– Static– Read once, give away

• AR Enable consumers to experience the product– Drive traffic to your website– Generate desire– Interactive

Tryvertising

• Try before you buy

• Online shopping

• Generate sales– Clothes– High value items– Furniture– Electrical items

Putting the customer in the action

• In-store Kiosks• Onsite advertising

– Lego, Tissot

• Teaching• Engaging, the customer is

the star

Music

• Promote artists and bands

• Enable users to interact with music– Design and create their

own videos

• Games– Disney’s I’m in the

band

Education

• Augmented reality as a teaching aid

• Interesting and engaging

Entertainment

• Campaigns can interact with each other

• Encourage users to come back for more

The mobile experience

• Less focus on interactivity– Device constraints

• Focused on– Location– Displaying points of interest– Image recognition

Mobile Barcodes

• Mobiles ubiquitous

• Get users to quickly access your content

• Real-time stats and tracking

• Brandable

http://GetTag.mobi

Mobile Shopping

• One click to buy products like:– Books– DVDs– Wine

• Identify ANYTHING

Mobile Art

• Promoting art to new user

• Turing graffiti into a game

Discover

• Discover objects around you– Books– Flights– Shops– Bars– Restaurants– etc

History

• Use augmented reality to discover the past

Events

• IBM Seer

• Junaio

Image recognition

• Recognise text– Translation

Think about…

• Building compelling campaigns that engage your customers

• Bringing printed material to life

• Being different, being viral– Guaranteed press coverage

More info

• Free workshop

• 8 June 6-8pm– The Cube London– 155 Commercial Street, E1– Tube: Liverpool Street

• info@augmentedplanet.com

Event Details

Contact Details

Questions

www.augmentedplanet.com