Planet First at Vision 2014
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Transcript of Planet First at Vision 2014
![Page 1: Planet First at Vision 2014](https://reader033.fdocuments.us/reader033/viewer/2022060202/559cac811a28ab77168b45bc/html5/thumbnails/1.jpg)
Steve Malkin, Planet First
Put the Planet First: How to Get Ahead in Sustainability
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www.planetfirst.co.uk
@thePlanetMark
@StevePositive
Communications
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www.planetfirst.co.uk
Steve Malkin, CEO
How to get ahead in Sustainability
@thePlanetMark
@StevePositive
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www.planetfirst.co.uk
Partnership
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www.planetfirst.co.uk
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www.planetfirst.co.uk
Complex issues
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www.planetfirst.co.uk
Creatively communicated
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www.planetfirst.co.uk
Eden Project partnership
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www.planetfirst.co.uk
Sustainability certification
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www.planetfirst.co.uk
Business drivers
1. Attracting and retaining
customers
2. Saving money
3. Engaging stakeholders
4. Enhancing / reducing
reputational risk
5. Doing the right thing
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Clients and partners
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1. Measure
2. Engage
3. Communicate
Planet Mark certification
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www.planetfirst.co.uk
Summary
Highlights:
Carbon footprint (tCO2e) 4,816.6
Per employee (tCO2e) 18.7
Building tCO2e per m2 0.04
Data Quality Score 13 out of 16
Carbon Reduction Target 3.2%
Used kWh of electricityUsed kWh of natural gas
Used litres of red diesel
Procured tonnes of paperUsed m³ of waterUsed litres of fuel in lorriesUsed litres of fuel in cars
Measure
5% reduction
target
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Engage
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www.planetfirst.co.uk
Communicate
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www.planetfirst.co.uk
Carbon reduction
7%
per employee per year
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Cost saving
£100+per employee per year
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www.planetfirst.co.uk
4,500acres
Rainforest protected
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www.planetfirst.co.uk
Contributed to the Eden Project
£30k
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www.planetfirst.co.uk
1. Business risk
2. Increasing policy and regulation
3. Social engagement, challenging
communications
4. Brands reacting and innovating
Demand for expert support
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BIG issues, BIG risk
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Climate change is set to inflict
“severe, widespread, and
irreversible impacts” on people and
the natural world unless carbon
emissions are cut sharply and
rapidly.Intergovernmental Panel on Climate Change (IPCC)
Climate change
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Biggest increase in greenhouse gas emissions
Climate change
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Cutting trees fasterthan they can grow
Rainforest lost
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Policy, driving change
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Policy, regulation and reporting
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Driving change
85% FTSE100 reporting carbon
c.10,000 companies in Carbon Reduction Commitment & Mandatory GHG reporting
9,000 organisations ESOS compliant
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People,driving change
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www.planetfirst.co.uk
Social engagement
50% consumers will pay for goods from socially responsible companies
(up 5% from 2011)
They may not act as they say, but indicates a rise in social engagement
Nielsen Global Survey of Corporate Citizenship (2013)
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www.planetfirst.co.uk
9 out of 10 people say a company must act with integrity at all times
BUT ...
68% Don’t trust brands
Cohne &Wolfe, Age of Authenticity 2014
Integrity is expected
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Internal tension
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Brand reaction,the opportunity
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www.planetfirst.co.uk
93% CEOs see sustainability as important to the future success of their business
See sustainability as an opportunity for growth and innovation
Accenture
78%
CEOs buy-in
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www.planetfirst.co.uk
New ways of doing business
• £135 million net benefit in 2012/13• Sold over 1 billion sustainable
products• Plan A has contributed to a
3% rise in brand value
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Brand position
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Creatively communicated
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www.planetfirst.co.uk
Supply chain engagement
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Innovation
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www.planetfirst.co.uk
Innovation
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www.planetfirst.co.uk
Workshop:How to get ahead
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1. Partners (suppliers) who understand their
needs
2. Who have shared values
3. Committed to sustainability
Collaborate!
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www.planetfirst.co.uk
Commit to sustainable practices
Strategy
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Measure, set targets and monitor your performance
Measure
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Your employees, suppliers, customers
Engage
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www.planetfirst.co.uk
Transparent reporting. share your experiences, lead by example
Communicate
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www.planetfirst.co.uk
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CEOs on Sustainability
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www.planetfirst.co.uk
@thePlanetMark
@StevePositive
Thank you
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www.planetfirst.co.uk
@thePlanetMark
@StevePositive
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