Post on 19-Jun-2015
Audi | Furniture That Roars To communicate the sheer beauty of Audi design, Studio Make Believe created a range of eye-‐catching furniture for the brand’s showroom network. We used actual car parts as the inspiration, enabling the pieces to be perfectly in tune with the company’s vision and values. Specific designs came from examining car parts and then considering appropriate associations based on their material and structural integrity. For example, a petrol cap became the perfect housing for a spotlight and TT roll bars became bench and table legs. The over-‐riding message was that Audi designed cars so beautiful that the component parts could be welcomed into people’s homes. The range was so well accepted that Audi used the furniture as part of its next UK-‐wide outdoor advertising campaign.
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