Audi  |  Furniture  That  Roars    To  communicate  the  sheer  beauty  of  Audi  design,  Studio  Make  Believe  created  a  range  of  eye-­‐catching  furniture  for  the  brand’s  showroom  network.  We  used  actual  car  parts  as  the  inspiration,  enabling  the  pieces  to  be  perfectly  in  tune  with  the  company’s  vision  and  values.      Specific  designs  came  from  examining  car  parts  and  then  considering  appropriate  associations  based  on  their  material  and  structural  integrity.  For  example,  a  petrol  cap  became  the  perfect  housing  for  a  spotlight  and  TT  roll  bars  became  bench  and  table  legs.      The  over-­‐riding  message  was  that  Audi  designed  cars  so  beautiful  that  the  component  parts  could  be  welcomed  into  people’s  homes.  The  range  was  so  well  accepted  that  Audi  used  the  furniture  as  part  of  its  next  UK-­‐wide  outdoor  advertising  campaign.  

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