ASI Sales Force E-Course

Presented at the

Consumer Product Safety CommissionATV Safety Summit – Keeping Families Safe on ATVs

Bethesda, MarylandOctober 11, 2012

Tom YagerVice President

The Need

• GAO Report to Congressional Committees on ATVs – April 2010

“Manufacturers and Distributors Have Agreed Not to Sell Adult-Sized ATVs for Use by Children, but We Found That Many Dealers Will”

Registration

Introduction

Course Content Menu

ATV Safety Institute

ATV Safety Institute

ATV Safety Institute

ATV Sales Guidelines

ATV Sales Guidelines

ATV Sales Guidelines

ATV Sales Guidelines

“It’s better to lose a sale than to put a child at risk on an adult size ATV and also lose your job, your dealership, your reputation, and more”

ATV RiderCourse

ATV RiderCourse

ATV RiderCourse

ATV RiderCourse

ATV RiderCourse

Quiz

Quiz

Quiz

Completion Certificate

Communication to Dealers

• All member company dealers notified by letter or email

• 3732 = consolidated number of franchised dealers

Participation

• Number of Registered users = 11% of active franchised dealers

• 83% of registered users complete the quiz

Encouraging Participation• Integration with member company proprietary

dealer networks• Requirement for salesperson eligibility for

sales incentives• Initial training for sales staff• Re-education of sales staff

Moving Forward

• Expand program to include SVIA Participating Company dealers

A Comprehensive Approach

The ASI Sales Force E-Course is one of many elements to help ensure ATVs are used safely and responsibly. This includes but is not limited to:• Vehicle requirements

• On vehicle labels• Messaging in Owners

Manuals• Messaging in

advertising• Safety Training• Messaging in safety

video

Thank you