ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - Sales Force E-Course
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Transcript of ATV Safety Summit: Consumer Awareness ATV Dealers/Teens - Sales Force E-Course
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ASI Sales Force E-Course
Presented at the
Consumer Product Safety CommissionATV Safety Summit – Keeping Families Safe on ATVs
Bethesda, MarylandOctober 11, 2012
Tom YagerVice President
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The Need
• GAO Report to Congressional Committees on ATVs – April 2010
“Manufacturers and Distributors Have Agreed Not to Sell Adult-Sized ATVs for Use by Children, but We Found That Many Dealers Will”
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Registration
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Introduction
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Course Content Menu
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ATV Safety Institute
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ATV Safety Institute
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ATV Safety Institute
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ATV Sales Guidelines
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ATV Sales Guidelines
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ATV Sales Guidelines
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ATV Sales Guidelines
“It’s better to lose a sale than to put a child at risk on an adult size ATV and also lose your job, your dealership, your reputation, and more”
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ATV RiderCourse
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ATV RiderCourse
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ATV RiderCourse
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ATV RiderCourse
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ATV RiderCourse
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Quiz
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Quiz
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Quiz
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Completion Certificate
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Communication to Dealers
• All member company dealers notified by letter or email
• 3732 = consolidated number of franchised dealers
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Participation
• Number of Registered users = 11% of active franchised dealers
• 83% of registered users complete the quiz
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Encouraging Participation• Integration with member company proprietary
dealer networks• Requirement for salesperson eligibility for
sales incentives• Initial training for sales staff• Re-education of sales staff
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Moving Forward
• Expand program to include SVIA Participating Company dealers
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A Comprehensive Approach
The ASI Sales Force E-Course is one of many elements to help ensure ATVs are used safely and responsibly. This includes but is not limited to:• Vehicle requirements
• On vehicle labels• Messaging in Owners
Manuals• Messaging in
advertising• Safety Training• Messaging in safety
video
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Thank you