Post on 15-Feb-2017
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle Marketing
Ramon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Lifecycle Marketing
Grow sales. Save time.
Date Your Leads. Marry Your Customers: Lifecycle Marketing
• Entrepreneur (started 4 businesses; sold one)
• Publisher, Smart Hustle Magazine• Small Business Success Evangelist,
Infusionsoft• Small Giants, Member• Fun facts: Piano player, FBI
Citizens Academy Graduate, Fired from the United Nations for my entrepreneur passion
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle Marketing
Ramon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Lifecycle Marketing
Grow sales. Save time.
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Who is NOT your target
market
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
You need to provide value, to get value
Use a Lead Magnet
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
NOT pitchingYou’re EDUCATING
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Not just an exchange of money
Date Your Leads. Marry Your Customers: Lifecycle Marketing
You’re establishing a relationship
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Deliver and WowMore than promised.
Date Your Leads. Marry Your Customers: Lifecycle Marketing
How could you wow for $5?
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Emotional bank account
• Deposit good will• Trust grows• Stronger relationships
develop• Make a timely
withdrawal (more sales)
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Add On.Upsell.Cross Sell.
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Referral insights
• Costs less to market to existing customers• Referral strategies help customers
develop referral habits• Wow customers with service to rock
referrals
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Lifecycle Marketing
Grow sales. Save time.
Date Your Leads. Marry Your Customers: Lifecycle Marketing
So what is Infusionsoft? How can it help my business?
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Lifecycle Marketing
Grow sales. Save time.
Date Your Leads. Marry Your Customers: Lifecycle Marketing
Attract. Sell. Wow. Date Your Leads. Marry Your Customers with Lifecycle Marketing
Ramon RaySmall Business Evangelist, InfusionsoftPublisher, Smart Hustle Magazine@Ramonray