Atanas Raykov - How to Best Leverage The Power of Social Communication

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Transcript of Atanas Raykov - How to Best Leverage The Power of Social Communication

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How to best leverage the powerof social communication

We believe people should communicate freely and securely:Call anywhereFully protectedBe expressive

800 MILLION

UNIQUE REGISTERED USERS WORLDWIDE

Since its establishment in 2010, Viber has reached

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Viber Media S.a.r.l - Proprietary and confidential

Top communication appOver 33Musersin cee

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Viber Started with Calls,

but today Over 90%

of users use the app

for messaging

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442m stickers7B messages

Viber takes over personal communication

In a month In cee

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Viber usage in serbia

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3.15+M usersConnected through viber

40M viber callsper month1.6B messagesThrough viber monthly

80M stickerssent

monthly

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IndependentImpatientemotionalMobile-only

Empowered by The new generations

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A sticker for every moment new kind of visual messaging experience that triggers communication

Create virality fast and easy. just 2 clicks for an ever-green brand exposure

Digital branding at its best a sticker pack is sent 23 times on average to a user’s contacts

Design your own sticker pack branded, expressive, desirable

Model: stickers & Public ChatMarket: russiaLaunched: Spring 2016

Old spice success story 1,160,00

0 followers

Model: stickers & public chatMarkets: cee & russiaLaunch: summer 2016

Exit festival success story

Model: stickers & Public ChatMarket: serbia/globallyLaunched: 25.09.2016

City of belgrade success story

1,050,000 followers

Animated stickers bring conversations to life in the most expressive way!

Animated sticker packs

EngagingefficientRelevant

Video ads in sticker market

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Public chats 2.0

Discoverability engagement

Personalized notification service

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Mobile number

activation

notifications

exclusives

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