Atanas Raykov - How to Best Leverage The Power of Social Communication
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Transcript of Atanas Raykov - How to Best Leverage The Power of Social Communication
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How to best leverage the powerof social communication
We believe people should communicate freely and securely:Call anywhereFully protectedBe expressive
800 MILLION
UNIQUE REGISTERED USERS WORLDWIDE
Since its establishment in 2010, Viber has reached
Viber Media S.a.r.l - Proprietary and confidential
Viber Media S.a.r.l - Proprietary and confidential
Top communication appOver 33Musersin cee
Viber Media S.a.r.l - Proprietary and confidential
Viber Started with Calls,
but today Over 90%
of users use the app
for messaging
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442m stickers7B messages
Viber takes over personal communication
In a month In cee
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Viber usage in serbia
Proprietary and Confidential | Property of Viber Lab, Inc.
3.15+M usersConnected through viber
40M viber callsper month1.6B messagesThrough viber monthly
80M stickerssent
monthly
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IndependentImpatientemotionalMobile-only
Empowered by The new generations
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A sticker for every moment new kind of visual messaging experience that triggers communication
Create virality fast and easy. just 2 clicks for an ever-green brand exposure
Digital branding at its best a sticker pack is sent 23 times on average to a user’s contacts
Design your own sticker pack branded, expressive, desirable
Model: stickers & Public ChatMarket: russiaLaunched: Spring 2016
Old spice success story 1,160,00
0 followers
Model: stickers & public chatMarkets: cee & russiaLaunch: summer 2016
Exit festival success story
Model: stickers & Public ChatMarket: serbia/globallyLaunched: 25.09.2016
City of belgrade success story
1,050,000 followers
Animated stickers bring conversations to life in the most expressive way!
Animated sticker packs
EngagingefficientRelevant
Video ads in sticker market
Proprietary and Confidential | Property of Viber Lab, Inc.Proprietary and Confidential | Property of Viber Lab, Inc.Viber Media S.a.r.l - Proprietary and confidential
Public chats 2.0
Discoverability engagement
Personalized notification service
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Mobile number
activation
notifications
exclusives
Thank you