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There is a Good Feeling When You Are At The Table

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7/7/2014

At The Table Public Relations

At The Table Public Relations is a food focused PR and Marketing firm that creates awareness for our clients.

Our clients appreciate our passionate, personal and professional approach. They see us as an extension of their company. They know us as a communications partner they can rely on with over 30 years experience. Perhaps that is why most of our clients keep us engaged for many years.

*At The Table and the Logo are registered trademarks of At The Table incorporated in Florida

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We Exist to Communicate About Food

Whether it is from the perspective of the store who sells it, the ingredients its made from, the tools used to prepare it, the recipe, the chef or the restaurant who serves it, we are always At the Table.

We Create Awareness Through:

• Television

• Radio

• Social Media

• Trade Press

• Live Events

"There is no secret to success. It is the result of preparation, hard work and learning from failure."

Colin Powell

Why Are We Here?

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Cheryl Miller

Principal & CEO

These team members have a

combined 70 years of experience

Did You Know?Cheryl Miller started with the company as a temp. That was 27 years ago. Today she is the owner.

Key Team Members

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Candace Rotolo

Media Relations

Bill Barlow

Branding Strategy

Did You Know?Chip Carter was a syndicated columnist with the Chicago Tribune, the Washington Post and the New York Times.

Key Team Members

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Phillip Bergman

Crisis Communications

Liane Caruso

Social Media Specialists

These team members have a

combined 50 years of experience

Delia Lopez

Hispanic Media

Communications

We Are Category Experts

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We Represent Foodies From All Aspects of the Business:

● Ingredients

● Commodities

● Kitchen Tools

● Chefs

● Dietary Experts

● Restaurants

● Retail Chains

Foodies, It Takes One to Know One

We Are Known For:

1. Knowledge of the Food Space

2. Strategic Planning

3. Strong Media Relations

4. Creatively and Branding

5. Finding Solutions for our Clients

6. Event Coordination

7. Community Relations

Did You Know?We embrace both a community and business atmosphere that is centered around a solution based approach.

Our Core Strengths

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One Word - Foodie

Brand Promise

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Our Promise - We will passionately raise awareness and communicate messages for our clients to build their brands and increase their sales.

We support this promise by being experts in the food space, measuring our performance and striving to exceed our clients expectations.

We will earn your trust by exceeding your expectations.

What Makes Us Unique

We creatively find solutions for our clients by being knowledgeable in the business, focused at our efforts and social in our approach.

What Makes Us Different?

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There is a Good Feeling

When You Are

At The Table

There is no FORMULA for how to be different

How customers move from just knowing about us to feeling loyal and bonding with us.

1. Awareness. "Who Are these

guys?“

2. Review. "Does this brand fit my

needs?“

3. Consideration. "Look at what

they did“

4. Advantage. "You Are a Perfect

Fit for US“

5. Loyalty & Bonding. We

become an integral part of our

customers self-imageDid You Know?Our average client retention rate is 6 years.

Brand Journey

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Values:

Faith

Integrity

Relationships

Brand Philosophy

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Mission:We are a food and beverage focused

firm that raises awareness and

communicates messages for clients

brands, products and services. With

integrity, our team of hard working

professionals strive to build

relationships, exceed expectations

and earn the trust of the people who

produce food, serve and love food.

Pillars:

Trust

Confidence

Focus

Why do our employees come to

work each day?

We always have a voice

We operate in a pleasant and

family oriented atmosphere

We have flexible hours

We are committed to achieving our

clients’ goals

We are treated fairly and are

respected

Corporate Culture

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“A culture resides in the heart

and soul of it’s people”

M.K. Gandhi

People Associated With Us

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Rebecca LangVirginia Willis

Hugh Acheson

Carolyn O'Neil

Corporate Affiliations

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Supporting the Children’s Cancer Center

Community Involvement

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Make-A-Wish Foundation

Every Single Day We… Help those who produce the best

ingredients

Connect with those who want those ingredients

We inform those who are unaware and

We educate those who need to know

So that everyone can enjoy the best foods

We do this because we

are all At The Table

Our clients have learned to trust that we exceed their expectations, while we are bringing their consumers to the highest caliber culinary choices

and destinations.

How To Live In The Brand

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Key Brand Descriptors

Passion

Relationships

Trust

Faith

Integrity

Ethical

People

Our Brand Essence

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Emotions Associated

with our Brand

Emotion Percentage

1 Passionate 35%

2 Personable 25%

3 Trustworthy 15%

4 Reliable 15%

5 Yum 05%

Our Emotional Touch Points

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Did You Know?If you feel hungry when reviewing

our efforts, it's working.

Who Is The Brand Trying To

Reach?

1 Foods / Commodity

2 Restaurants

3 Retail Chains

4 Chefs

5 Food Experts

6 Tools / Appliances

7 Wine Companies

Who Are We Trying to Reach?

Brand Targets

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Foods

RetailRestaurant

Wine

Chef

ToolsExpert

How We Communicate

Brand Communications

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We communicate to our audiences where ever they are

Brand Essence - IMAGES

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Vision

Value

Perception

Social Features

Places

People

● Trust

● Confidence

● Excitement

● Focus

● Passion

Key Words Through Images

Brand Imagery – Key Words

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Description of LogoThe logo is a top down view of a stylized table and chairs. It’s classic, familiar and comfortable.

ColorsTable Outside Leaf – Pantone 5845 CTable Inner color – Pantone 5807 CTable separator color – Cool Grey 1C“At The Table”- Pantone 581 C“Public Relations” – Pantone 132 C

Font Names“At The Table”- Americana“Public Relations” - Avenir (medium)

Brand Logo Guidelines

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Corporate OfficesAddress here

Phone:

Fax:

Email:

Website:

Distribution of this book is strictly controlled and limited to authorized At The Table PR and Marketing partners and distributors.

Corporate Contact Information

Brand Book 7/7/2014

301 West Platt Street

Suite 414

Tampa, FL 33606

Phone: (813) 251-4242

Fax: (813) 251-3127

Email: CMiller@AtTheTablePR.com

Web: www.AtTheTablePR.com

There is a Good Feeling

When You Are

At The Table