Realities of MOOCsThe

BEN BETTSCEO @ HT2 Inc.Research Engineer @ University of Warwick, UK

BEN BETTS

Massive Open Online Courses – two distinctions…

xMOOCs vs cMOOCs

What are MOOCs?

The Realities of MOOCs

An exercise in chaos?cMOOCs

No timetable

No set platform

Connectivist approach

BEN BETTS

The Realities of MOOCs

Chaos commercialized…xMOOCs

Set timetable

Content driven

Getting really popular viaCoursera, EdX etc…

BEN BETTS

The Realities of MOOCs

Sustainable Supply ChainsOur MOOC

An xMOOC with some cMOOC elements

4 modules, spread over 8 weeks

Lead by Prof. Simon Croom

BEN BETTS

The Realities of MOOCs

A ‘gamified’, social platform; really easy to create the course

BEN BETTS

The Realities of MOOCs

660 participants registeredSustainable Supply Chains

45 countries

Mostly executives working in large, blue-chip companies

Lots of different education backgrounds – high school, university, higher level degrees

BEN BETTS

The Realities of MOOCs

Stats breakdownSustainable Supply Chains

660 registered

56% logged on

18% made it halfway in module 1

14% made it to the end of module 1

BEN BETTS

The Realities of MOOCs

BEN BETTS

The Realities of MOOCs

Social was well usedSustainable Supply Chains

12,000 + comments

1,003 pieces of user-generated content

We ran some tests to investigate further…

BEN BETTS

The Realities of MOOCs

BEN BETTS

The Realities of MOOCs

1. Size doesn’t matterThree lessons we learned

Tests with classrooms of 300, 150 and 50 show no statistical difference in activity

BEN BETTS

The Realities of MOOCs

2. To finish, start.Three lessons we learned

We lost 87% before the end of module 1.

Just 3% dropped out after completing module 1.

BEN BETTS

The Realities of MOOCs

3. Educational history mattersThree lessons we learned

People with degrees were 3 times more likely to complete.

BEN BETTS

The Realities of MOOCs

Early days for MOOCs…Where’s the business model?

We’re making some $ from accreditation

Others making money from recruitment + data

Mostly seen as a cost of marketing

BEN BETTS

The Realities of MOOCs

Questions?Thanks for your time

Visit: http://www.sandiego.edu/business/centers/supply_chain_management/

To find out about our next MOOC!

Or come see us at booth 1146.

BEN BETTS

The Realities of MOOCs