Post on 05-Aug-2015
HIEU PHAN DUONG FOW
ASSIGNMENT 8.2YM BRAND
POSITIONING
Marketing for career
Marketing for trial
Advance knowledge
Basic knowledge
CAREER PASSIONATOR
CAREER PURSUITER
MUTI-ORIENTATION OWNER
UNCEAR-ORIENTATION OWNER
Vertical dimension: one side considers marketing as future career, other consider as a option for trial.Horizontal dimension: One side have advance knowledge about marketing, other have basic things.
SEGMENTATION
TARGET CUSTOMER
CAREER PASSIONATOR
Age: 18 – 24Location: VN NationwideGender: male & femaleOccupation: students & fresh employees
- Passionate in Marketing- Opportunity-seekers- Self-improvement oriented- Always prepare for their future & career- Start to explore about Marketing but have little knowledge.
DEMOGRAPHIC
INSIGHT
ATTITUDE & BEHAVIOR
I want to be in control of my future career.Joining and experiencing practical knowledge from top marketers in Vietnam allows me to feel much confident before joining the real world
COMPETITOR TARGET CONSUMERYM Contest: UFLL, Marketing Challengers, Bãn lĩnh Marketing.
YM ELITE PROGRAM: BMG, AiiM, SageYM as a whole: a journey without any competitors
Age: 18 – 24Location: VN NationwideGender: male & femaleOccupation: students & fresh employees
I want to be in control of my future career.Joining and experiencing practical knowledge from top marketers in Vietnam allows me to feel much confident before joining the real world
INSIGHT
RTBs
DISCRIMINATORS
VALUES & PERSONALITY
BENEFITSThe only marketing education organization has empowerers as top Marketers in Vietnam delivering practical & updated knowledge and experience
Providing practical knowledge through 4 platform contests (YM Competition), workshops (YM Connection), courses (Elite Program) and reality projects (YM Initiatives)
Trustworthy, Familiar,Knowledgeable,Progressive
Rational: practicalknowledge for your future careerEmotional: feel safe about your futurecareer, more condident before joiningthe real world
Attitude & Behavior:-Passionate in Marketing-Opportunity-seekers-Self-improvement oriented-Always prepare for their future & career
BRAND KEY
Guarantee the solid base for
the next Marketing Generation