If only you listened...How to thrive in our attention-strapped reality

kevin lim // cyberculturalist // 11th feb 2009

Getting started on the social web?

Figuring out how to make sense of EVERYTHING?

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OH-BOY!!

There’s a $@#*load of stuff out there...

Why are we blogging, tweeting, youtubing,

facebooking, blah-blah-ing?

Individual

Emotion

Others

Feedbackself-awareness

personality

communicate

communicate

Individual

Emotion

Others

Feedbackself-awareness

personality

communicate

communicate

Social Web = PUBLIC

INTIMACY

Individual

Emotion

Others

Feedbackself-awareness

personality

communicate

communicate

Closest thing toMIND READING!

Let’s look at someone we know about...

Who’s this guy? (1993)http://www.flickr.com/photos/23816756@N05/2763448273/

Michael Phelps (2008) via Linnette Alissahttp://www.flickr.com/photos/linnettealissa/2781087749/

Phelps on Kelloggs via Cranky Media Guyhttp://www.flickr.com/photos/crankymediaguy/3266421434/

Infamous Phelps Bong Hit Photo (2009)http://www.huffingtonpost.com/michael-shaw/reading-the-pictures-emth_b_163393.html

Phelps Kelloggs Remixed (2009)http://www.flickr.com/photos/siys/3257198119/

“breakfast of flakes” by Archer773 (2009)http://www.flickr.com/photos/45936529@N00/3255942817/

http://www.youtube.com/watch?v=ezVQr6p01dU

http://www.someecards.com/upload/sports/you_finally_have.html

“It's Tony the Orange Female Lion!” by USB Cablehttp://www.flickr.com/photos/usb_cable/3261592087/

“Kelloggs Boycott” by momishere91910http://www.flickr.com/photos/12526698@N03/3259417693/

http://www.huffingtonpost.com/cenk-uygur/kellogg-should-not-have-f_b_165091.html

http://twist.flaptor.com

Stock Drop

Twitter Spike

Kelloggs vs. Phelps meme-quake (Feb 2009)

TwitterSpike

TwitterSpike

Stock Drop

Stock Drop

Where does Public Relations come in?

Phases of Community Involvement

http://www.useit.com/alertbox/participation_inequality.html

Designing for the Social Web: The Usage Lifecyclehttp://bokardo.com/archives/designing-for-the-social-web-the-book/

Groundswell, Forrester Research, 2008

Social Technographics Ladder from Groundswell, Forrester Research, 2008

Social Technographics Ladder from Groundswell, Forrester Research, 2008

Basic Level of Online Engagement

Listen.

1. watch what people say about your brand

2. engage influencers

google.com/alerts

SocialMention.com

search.twitter.com

Reader.google.com

tweetgrid.com

TweetDeck desktop app

Graze... don’t consume everything!

"Like most Americans, and like Michael Phelps himself, we were disappointed in his behavior"

"Also like most Americans, we accept his apology. Moving forward, he remains in our plans."- Subway, 6th Feb 2009

Guess who this is. Clue: Occidental College freshman (Lisa Jack, 1980)

Thank youReach me via twitter at @brainopera