THE LOST ART OF SOCIAL LISTENING

How to create a social media listening strategy+ 5 tools to put it into action

Hello, I’m Nicholas

bit.ly/art-of-listening

What are we really doing?

Making things people wantbeats making people want things

John Willshire

Somethingwe make

Somethingpeople need

It all starts with listening

Why do businesses failwith social media?

Too much push,not enough pull

Running on autopilot

Trying to be everywhere,and ending up nowhere

Chasing (the wrong) numbers

Giving up too soon

So, what should you do?

Dive in and start listening

Find your target audience

Filter out the noise

Identify the influencers

Look for the trends

Oh, and remember…

Your audience doesn’tcare about you

Your audience cares aboutwhat you can do for them

Store 1GB of MP3 files on the hard drive

1,000 songs inyour pocket

5 tools to make you anawesome listener

hootsuite.com

mention.com

hotjar.com

buzzsumo.com

feedly.com

And two more bonus tools…

Phone and email (yes, really)

The $10,000 tweet

earnworthy.com/book

@nscalice

nicholas@earnworthy.com