Building Your Business

Are your tactics in line with your objectives?

OBJECTIVES – what your business has set out to achieve

TACTICS – the way you will achieve these goals

Why do they need to align?

To achieve your objectives your methods and tactics must align

with what has been set.

Why do they need to align?

If your tactics do not address your objectives you will NOT

achieve them.

So, what should they look like?

Create a promotion to entice consumers

To increase sales by 3% before June 30

OBJECTIVE

TACTIC

Introduce a new sales process focusing on communication

Improve customer satisfaction by 20% before June 30

OBJECTIVE

TACTIC

Our builders work with Franchise Sales Managers (FSM) to create their

business plans including goals, objectives and tactics.

Hotondo Homes

They meet with their FSM to review their plan on a regular basis to

determine its effectiveness.

Hotondo Homes

If you would like to learn more, please visit

franchise.hotondo.com.au

Subscribe to our podcast on iTunes or read our blog online.