Are You Connected?Get LinkedIn!

Joe Kovacs, APRJune 6, 2013

Are You Connected? Get LinkedIn!

Social Media – Moving Online

We are not doing anything new, we are just doing the same things with new tools, more often and with more personal power (public relations, networking)

The “Caveman Principle”

Are You Connected? Get LinkedIn!

The Caveman Principle Human beings will

always be drawn to participate in personal communities and social media can help drive human connection

When people see each other regularly, they’re more likely to want to know them and do business with them

Are You Connected? Get LinkedIn!

Social Media – Moving Online

Social media is part of a communications revolution (telephone, radio, television, etc.)

Demographic trends point toward technology as an increasingly popular means of communication and not just among particular age groups

AICPA Horizons 2025

Are You Connected? Get LinkedIn!

Social Media – Moving Online Adapt! Before we start, let’s hear about you, your

experience with LinkedIn and what you want to get from this workshop

Are You Connected? Get LinkedIn!

What Exactly is LinkedIn? A network where networking never ends

– Executives/board members: build relationships with donors, partners, media, industry stakeholders, find board members

– Finance directors: find other CFOs, controllers to solve common problems and challenges; talk about compliance requirements

– Development directors: build fundraising awareness and relationships with donors

– Public relations executives: stakeholder relationship building

LinkedIn for Nonprofits (nonprofit.linkedin.com)

Any social network: goal-setting is crucial

Use LinkedIn to find board members through Board Member Connect

Are You Connected? Get LinkedIn!

How to Use LinkedIn Successfully Be a pub

crawling champ! – LinkedIn is always evolving; don’t let the party leave you behind

Are You Connected? Get LinkedIn!

How to Use LinkedIn Successfully Be a

Buddhist monk – be open with others; better yet, give!

Give resources, insights, advice

Are You Connected? Get LinkedIn!

How to Use LinkedIn Successfully Be like Honest

Abe Lincoln. Earn trust!

Are You Connected? Get LinkedIn!

BE THERE“80 Percent of Success is

Just Showing Up”

Profile: Tell the world your story

Profile: Logged Out of LinkedIn

A thoroughly developed profile will tell users you cared enough to develop it and should be taken seriously

Build a Network – Add Connections

Build a Network – Add Connections

Are You Connected? Get LinkedIn!

Build a Network – Simple Search Basic search

– Add connections following network events– Search by exact name and you will have a “connect” button

Are You Connected? Get LinkedIn!

Build a Network – Simple Search When you find who you’re looking for, click the

“connect” icon to pull up an invitation to connect

Are You Connected? Get LinkedIn!

Subscribe to a Premium Account

Are You Connected? Get LinkedIn!

Build a Network – Simple SearchThe generic

invitation to connect is one of LinkedIn’s weakest features

Various ways you might know Mick

Are You Connected? Get LinkedIn!

Build a Network – Simple/Advanced Search

A personalized invitation will improve the chance they will accept … though I’m not sure about Mick Jagger

Are You Connected? Get LinkedIn!

Build a Network – Simple/Advanced Search

Advanced Search– Search by

criteria, such as title, industry and location

– For example: find CFOs/ Controllers/ COOs from the nonprofit industry in the DC region

Build a Network – Sharing Information The basics: share information with your

connections (and see what they share in return)

Build a Network – Add Connections Post resources for your connections

Sources of Information to Post

Use a blog aggregator such as Feedly to pull together blog subscriptions about issues facing the nonprofit industry

Tag Connections in Posts

Sending Messages

Sending Messages

If you send or receive messages with those in your network whom you don’t know well but with whom you have built trust, there is a greater chance of positive engagement (different from email)

“Tagging” Connections

Removing Connections

Cull your lists occasionally to keep the content in your feed current and interesting

Connections interface on LinkedIn is not its greatest strength

Company Page – Why When I Have a Website?

Company Page – Why When I Have a Website?

People visit LinkedIn to learn about topics, individuals & companies

Public relations – Good for fundraising campaigns esp. in connection w/Facebook

Tip: “like” every company post to share it with your connections

Drive website traffic with appropriate linksCareer opportunities will be discussed later

in the presentation

Clicking the Companies tab in the header will show you a list of the most recent posts from all the companies you follow on LinkedIn

Services – details about your company

Are You Connected? Get LinkedIn!

Network!

Groups – Networking Communities (Search for Communities of Interest)

Sample Group Page – LinkedIn Board Member Connect

Joe’s Groups

More About Groups

Use group- related networking to begin discussions or make announcements

Share posts from blog aggregators

Group Discussions

Group Promotions

Are You Connected? Get LinkedIn!

Tips About Interacting with Groups Tip: don’t take conversations offline too

quickly; build online relationships first to establish trust:– Start discussions and comment on active

discussions– “Like” discussions and comments– Share resources with your network

Comments posted to a group will be visible to your connections as well

However, you can change your settings to adjust this feature

Should I and Can I Join the Group?

How many members?

How old is the group?

Does group participation require approval?

Group statistics are available on the right sidebar

Should I Participate? Some groups are

simply for branding. You don’t need to be engaged, but membership in these groups says something about you and your background

Your connections can help you determine if the group is useful

Creating a Group – Manage Your Own

Group logo Copyright

restrictions Group type Group summary/

description Owner email Access options Location Group openness

Owners – controls membership, discussions, settings, subgroups, rules, etc. Can transfer group ownership to another manager

Managers – same access but can’t close or transfer group ownership

Moderators – monitor discussions and comments, manage submissions and moderation queues; can feature discussions

Group Responsibilities

Invite connections to join your group Invitations cannot be personalized but….

Well, yes you can personalize your invitations. Sort of…

Customize message templates to communicate with members (or hopeful members)

LinkedIn Signal

LinkedIn Signal (available from the “News” menu) allows you to find information about topics inside or outside of your network

LinkedIn Signal Find out

who is talking about nonprofit issues

Hashtags indicate someone is also posting for Twitter

Are You Connected? Get LinkedIn!

Managing Information

Managing Your Network

Online Rolodex

Remove connections

Tagging Poor

interface scrolling through all connections

Are You Connected? Get LinkedIn!

Gather Information About Your Profession, Not What People Are Eating for Breakfast “It’s not the amount of information in social

networks that is the problem, it is the lack of appropriate filters”

Be selective about who you accept into your network– Accepting invitations from strangers may devalue your

feed– Look for mutual connections or commonalities from

strangers– Students and newbies to LinkedIn are often okay– Avoid politics, unless connected to your nonprofit mission

Manage Group

Engagement

Frequency of emails to inbox

Level of activity Don’t get actively

involved in too many groups

Leave group option available

Manage What Information Appears in Your Feed

Keep in mind that filtering information doesn’t mean seeking only a small amount of information

Scroll regularly

Build a Network – Who Do People Connect With?

Looking for a Job?

Are You Connected? Get LinkedIn!

Using LinkedIn Today to Access the Latest

Insights about Nonprofits andOther Topics

LinkedIn Today

One difference between LinkedIn and Twitter is that LinkedIn is also a clearinghouse of articles and industry-specific thought leadership.

LinkedIn Today – Channel-Specific Articles

Articles range across a variety of industries and topics

Subscriptions are available

LinkedIn will still show you popular articles from other industries

LinkedIn Today – Channel-Specific Articles

Different channels have different numbers of followers

Click on the “+” sign to subscribe to a channel

LinkedIn Today

Channels

Social Impact used to be Nonprofit Management

Influencers

Influencers post articles in different channels

Can follow posts by influencers from Channels pages or Influencers pages

Influencers

Article postings

Follow thought leaders to have posts emailed to you

Thought leaders have thousands of followers

LinkedIn Today articles share features of blogs (hybrid) – visitors havethe option to comment

New Age of LinkedIn

Link to Dan Roth video: www.businessinsider.com/how-linkedin-today-works-2012-11

LinkedIn is becoming more about sharing professional insights

Articles have sharing buttons/comments section

LinkedIn has been about introducing yourself for eight years; now it is about sharing useful information

Are You Connected? Get LinkedIn!

Jobs!

Post a Job

You can buy a single job for 30 days or a package of jobs (5-pack or 10-pack); price depends on what region of the country you are in; track by area code

Useful tips in the right-hand column, “Learn More”

Post a Job – How to Develop a Post

Post a Job – How to Develop a Post

Post a Job – How to Develop a Post

Are You Connected? Get LinkedIn!

Include Recruiter Details?Human Resources – at high risk for

connection requests? My human resources specialist will accept connection requests from strangers in our industry but not from anyone else

Post a Job – Share Your Job Postings

Jobs page Link to job

from company page

Link to job from the jobs tab in LinkedIn groups

Post a Job – Group Jobs Tab

Searching for a Job

Building a Profile for Job Search – Be Aware of Your Activity Broadcasts

If you’re developing a profile to begin a job search, you might want to turn off your activity broadcasts

Searching for a Job

Searching for a Job

Sponsored jobs are not geographically based

Job suggestions are based on keywords in your profile

Job Search – Advantages of a Strong Network

Interested in a Company – Company Careers

Interested in a Company –Company Careers

Updates: Jobs You’re not limited to companies whose pages

you follow

Job Posting – Habitat for Humanity Job layout How to apply Recruiter

contact Share job Save job Job post

details (# of clicks)

Network connections

Job Posting – Habitat for Humanity Similar jobs Company

description “Apply on

Company website”

Job postings do not appear on aggregators (SimplyHired.com/Indeed.com)

Are You Connected? Get LinkedIn!

Additional LinkedIn Features

Additional Features and Considerations

Recommendations and endorsementsLinkedIn PremiumLinkedIn blog – stay current with

updates & strategies for using Linked

Skills and Expertise: Endorsements

Endorse Someone!

Recommend Someone!

Managing Your Recommendations

Provide a Recommendation

Provide a Recommendation

LinkedIn Premium

Subscription Paid options View full

profiles InMail Introductions

LinkedIn Premium

Subscription- Job Search

InMail Featured

Applicant Job Seeker

Group and Webinar

LinkedIn Premium

Subscription- Talent Finder

Used by recruiters

Free subscription advertised for nonprofits

LinkedIn Blog – stay on top of what’s current and upcoming on LinkedIn

(blog.linkedin.com)

4550 Montgomery Avenue, Suite 650N • Bethesda, MD 20814

Joe Kovacs, APR, Director of MarketingEmail: jkovacs@grfcpa.com Telephone: (301) 951 – 9090Website: www.grfcpa.com

Questions & Answers