Are You a Gen Y Magnet?10 Tips for Recruiting & Retaining Gen Y In A Down Economy and Beyond

Presented for ERE By Ryan Healy • April 16, 2009BrazenCareerist.com

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Are You a Gen Y Magnet? • Presented by Ryan Healy

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Who am I?• Recent College Graduate

• Former Consultant for IBM

• Editor of EmployeeEvolution.com

• Founder of BrazenCareerist.com

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Agenda

• Understand Gen Y

• How the recessions changes things

• 10 tips for recruiting & retaining Gen Y in a down economy

• Q&A

Are You a Gen Y Magnet? • Presented by Ryan Healy

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59 million

50 million

78 million

76 million

Are You a Gen Y Magnet? • Presented by Ryan Healy

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meet gen y

78 million strong

Class of 2000

a.k.a “the Millenials”

Does Gen Y Really Want to Work for You? • Presented by Ryan Healy

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what they were saying

“ ““ “

Are You a Gen Y Magnet? • Presented by Ryan Healy

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what they’re saying now

“ ““ “

Are You a Gen Y Magnet? • Presented by Ryan Healy

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what they are saying now

“ ““ ““During depressed economic conditions, the importance of an engaged and productive workforce becomes magnified.” – Aberdeen Group

Are You a Gen Y Magnet? • Presented by Ryan Healy

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gen

y tr

aits

Are You a Gen Y Magnet? • Presented by Ryan Healy

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It’s Still Critically Important To:

Understand

Access & Recruit

Engage

Retain

Are You a Gen Y Magnet? • Presented by Ryan Healy

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Brand As a Great Place to Work

Market your culture

Market your people

On a local & national Level

Example: The Big Four

Does Your Organization…

#1

Are You a Gen Y Magnet? • Presented by Ryan Healy

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Utilize Social Media

Participate in the conversation

Give Your Brand a Human Voice

Cut Costs

Example: Coca Cola

Does Your Organization…

#2

“In the years ahead, we will see social media evolve into a discipline that companies use throughout their organization — from marketing to technical support to human resources.” – Bob Pearson, Dell

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Encourage Brand Evangelists

Embrace your top performers

Distribute clear guidelines

Let them create personal brands

Example: EMC

Does Your Organization…

#3

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Ignore The Clock

Trust your employees

Don’t strive for work/life balance

Gen Y wants to work hard

Example: Best Buy

Does Your Organization….

#4

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Develop Future Leaders

Extensive training

Mentor programs (cross mentor)

Consistent feedback

Example: IBM

Does Your Organization…

#5

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Practice Transparency

Be brutally honest

Don’t keep people in the dark

Practice what you preach

Example: Brazen Careerist

Does Your Organization…

#6

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Engage High Potential Talent

Identify top talent

Encourage relationship building

Define what success looks like

Example: Zappos

Does Your Organization…

#7

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Offer Customized Career Paths

Rotational opportunities

Every manager is a career counselor

Customized opportunities

Example: Deloitte

Does Your Organization…

#8

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Support Important Causes

Volunteer opportunities

Community outreach

Green initiatives

Example: Genentech

Does Your Organization…

#9

Are You a Gen Y Magnet? • Presented by Ryan Healy

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Make Work Fun

Open office design

Encourage collaboration & socializing

Team lunches

Example: Google

Does Your Organization…

#10

Photo By: Ten Safe Frogs

Are You a Gen Y Magnet? • Presented by Ryan Healy

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Make Gen Y Want To Work For You

Understand•Put yourself in their shoes

•Learn the new Gen Y technologies

Access & Recruit•Join the online conversation

•Brand your culture and people

•Give your brand a human voice

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Make Gen Y Want To Work For You

Engage•Managers #1 priority is to manage

•Connect employees’ work to the bigger picture

•Believe it’s about more thanthe bottom line

Retain•Offer unique career paths

•Support important causes

•Make work FUN!

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Does Gen Y Really Want to Work for You? • Presented by Ryan Healy

“Lots of organizations have used the downturn as an excuse to trim people who weren’t producing. So, if you need cheap bodies, this is your moment.

But if you need amazing people, be prepared to work hard to find them” – Seth Godin

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Questions?

Are You a Gen Y Magnet? • Presented by Ryan Healy

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Email: RyanHealy@BrazenCareerist.com

Phone: 203-314-6138

Website: BrazenCareerist.com

Blog: EmployeeEvolution.com