Post on 28-Mar-2016
description
WHERE ARE WE STARTING?
AQUALISA
1 endurance and quality
2 consistent temperature and pressure
AQUALISA QUARTZ
1 endurance and quality
2 consistent temperature and pressure
3 ease of use
4 ease of installation
WHO SHOULD WE TALK TO?
73%plumbers
SHOWERHEAD INFLUENCERS
27%other
in high demand.
innovation wary.
FACTS
are key influencers.
INSIGHT
HOW SHOULD WE TALK TO THEM?
OBJECTIVE
Boost product usage among key influencers.
PRODUCT POSITION
Inherent quality meetsradical ease of installation.
Q1 Q2 Q3 Q4
Direct Sales
UK Plumbing Journals
DM
Tradeshows
Trade shop presence
Targeted advertising
Q1 Q2 Q3 Q4
Direct Sales
EXPAND &DIVERSIFY
9 •Plumbers
9 •Developers
6 •Plumbers
6 •Developers
6 •Trade shops
18
18
36
Current
Potential
Q1 Q2 Q3 Q4
Tradeshows
DM
TRADESHOWS
EXPERIENCE QUARTZ
SPARK CURIOSITY
Q1 Q2 Q3 Q4
Targeted advertising
TARGETED PRINT
Q1 Q2 Q3 Q4
Trade shop presence
TRADESHOPS
Q1 Q2 Q3 Q4
UK Plumbing Journals
SCHOOLS
JOURNAL
HOW DO WE GET TO SUCCESS?
Win the influencers and the rest will follow.
QUARTZ GUARANTEE
If your junior plumber can’t install the Quartz in one day, the product is free. (and we’ll buy you a beer.)