WHERE ARE WE STARTING?

AQUALISA

1 endurance and quality

2 consistent temperature and pressure

AQUALISA QUARTZ

1 endurance and quality

2 consistent temperature and pressure

3 ease of use

4 ease of installation

WHO SHOULD WE TALK TO?

73%plumbers

SHOWERHEAD INFLUENCERS

27%other

in high demand.

innovation wary.

FACTS

are key influencers.

INSIGHT

HOW SHOULD WE TALK TO THEM?

OBJECTIVE

Boost product usage among key influencers.

PRODUCT POSITION

Inherent quality meetsradical ease of installation.

Q1 Q2 Q3 Q4

Direct Sales

UK Plumbing Journals

DM

Tradeshows

Trade shop presence

Targeted advertising

Q1 Q2 Q3 Q4

Direct Sales

EXPAND &DIVERSIFY

9 •Plumbers

9 •Developers

6 •Plumbers

6 •Developers

6 •Trade shops

18

18

36

Current

Potential

Q1 Q2 Q3 Q4

Tradeshows

DM

TRADESHOWS

EXPERIENCE QUARTZ

SPARK CURIOSITY

Q1 Q2 Q3 Q4

Targeted advertising

TARGETED PRINT

Q1 Q2 Q3 Q4

Trade shop presence

TRADESHOPS

Q1 Q2 Q3 Q4

UK Plumbing Journals

SCHOOLS

JOURNAL

HOW DO WE GET TO SUCCESS?

Win the influencers and the rest will follow.

QUARTZ GUARANTEE

If your junior plumber can’t install the Quartz in one day, the product is free. (and we’ll buy you a beer.)