Post on 05-Oct-2020
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April 26-29, 2018 $225,000 INVITATIONAL GRAND PRIX
April 28, 2018
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2018 Kentucky Three-Day Event
Equestrian Events, Inc. (EEI) is a non-profit Kentucky corporation formed in 1975 initially to stage the 1978 World Three-Day Event Championships at the brand new Kentucky Horse Park.
The 1978 World Three-Day Event Championships, held for the first time in the United States, were an unprecedented success. Individual World Champion Bruce Davidson of Pennsylvania retained the world title and the popular team of riders and horses from Canada were the winners of the Team Gold Medal.
Shortly after the conclusion of the World Championships, the American Horse Shows Association asked EEI to host the first major three-day event, setting the wheels in motion for the 1979 Kentucky Horse Trials and similar events thereafter.
Today, the Kentucky Three-Day Event is the only CCI4* Eventing competition in the Western Hemisphere and one of six 4* Eventing competitions in the world.
Furthermore, the Kentucky Three-Day Event is one of three Eventing competitions included in the Rolex Grand Slam of Eventing series. In order to win the Rolex Grand Slam of Eventing, the athlete must consecutively win the Kentucky Three-Day Event, Badminton Horse Trials and Burghley Horse Trials. To date, only two equestrian athletes have accomplished this great feat.
2017 Kentucky Three-Day Event Champion, Michael Jung and
Fischerroncana FST of Germany. Jung and Fischerroncana FST also
won the 2015 and the 2016 Kentucky Three-Day Event making them
the second pair in event history to consecutively win the Kentucky
Three-Day Event three times in a row.
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National Coverage
The Kentucky Three-Day Event was first shown on NBC television May 9, 2004, a first for an Eventing competition in the U.S. outside of an Olympic Games. The ratings for this program were much greater than NBC expected, so much so that the network agreed to air the competition program for another two years. 2017 was NBC’s 13th year airing the Kentucky Three-Day Event program and continues to receive top ratings.
Below are the NBC broadcast ratings for the 2017 Kentucky Three-Day Event program.
90-minute program with two airings post
event
The 90-minute program aired on Sunday, May
7th, the day after the 2017 Kentucky Derby
NBC traditionally hires Kenny Rice, Donna
Brothers and Melanie Smith Taylor for on-air
talent and coverage
The program was the 4th highest viewed
show on NBC for the day, following two F1
racing programs and one sailing program
Over the 90 minute program, 1.6 million
viewers tuned into to watch the event
coverage
From year to year, the Kentucky Three-Day
Event program has been the U.S. Network TV’s
highest rated equestrian (non-horse racing)
program
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Famous Eventing Competitors at Kentucky
Michael Jung (GER): Jung won the Kentucky Three-
Day Event in 2015, 2016, and 2017 making him the first
competitor to ever consecutively win three times.
Additionally, Jung holds the first ranked position on the
FEI World Eventing Athlete list as well as competed and
won the Individual Gold Medal at the 2016 and the 2012
Summer Olympics.
Phillip Dutton (USA): Dutton has competed annually
at Kentucky for the past several years. His most recent and
notable accomplishment is winning the Individual Bronze
Medal at the 2016 Summer Olympics. In addition, Dutton
was a member of the United States Eventing Team at the
1996 and the 2000 Summer Olympics, in which the United
States won the Team Gold Medal both times. Dutton is
currently ranked third on the FEI World Eventing Athlete
list.
William Fox-Pitt (UK): Fox-Pitt, a remarkable
Olympic-level Eventer from Great Britain, is one of the
most distinguished athletes to compete at Kentucky.
Fox-Pitt has impressively won Kentucky three times;
once in 2010, in 2012 and again in 2014. Formerly
ranked first (2014) on the FEI World Eventing Athlete
list, Fox-Pitt has represented his country on multiple
world championship and Olympic teams.
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Current Sponsor Portfolio
The Kentucky Three-Day Event is one of the premiere equestrian events in North America, attracting top competitors from around the world, garnering crowds in excess of 80,000 annually, and generating national media coverage.
Our current event partners include:
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Kentucky Three-Day Event Sponsorship Opportunities
We are pleased to offer a variety of sponsorships designed to fit our sponsors’ marketing objectives and budgets. All sponsorships are sold on a first-come, first-served basis. Multi-year sponsorships are also available, as well as custom sponsorships tailored to fit your brand.
Sponsorship at the Kentucky Three-Day Event will provide your company with a significant amount of
exposure and opportunities to network with spectators, owners, competitors, and other sponsors. Sponsor
Village is the premiere display location and in close proximity to Rolex Stadium, the main arena for
competition.
Your logo
here
The following pages contain current sponsorship inventory. For more information and details on a
particular sponsorship, or to explore a custom sponsorship, please contact us for more details!
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Sponsorship Description Sponsor Fee
K3DE Presenting Sponsorship
This three-year agreement includes significant exposure in advance, during and on the live broadcast. Naming rights to be incorporated
in event promotions, Kentucky Three-Day Event, Presented by ______. Sponsorship includes promotions and hospitality.
Est. $250,000+
CSI3* Grand Prix Title Sponsorship
NEW to the best weekend all year, EEI has added a show jumping competition. Title sponsorship of the CSI3* Grand Prix is a two-year agreement and includes significant exposure onsite and on the live
stream, arena branding, branded jump in the arena, participation in the awards ceremony and hospitality. As
well, naming rights to the incorporated in event promotions, ___________Kentucky CSI3* Grand Prix.
Est. $275,000+
CSI3* Grand Prix Presenting Sponsorship
Similar to the CSI3* Grand Prix title sponsorship opportunity, this sponsorship is a two-year agreement and includes exposure onsite and on the live stream, branded show jump, naming rights included
in event promotions Kentucky CSI3* Grand Prix Presented by____________.
$125,000+
CSI3* Grand Prix and K3DE Branded Show Jump
The Kentucky Three-Day Event and the Kentucky CSI3* Grand Prix offers 3 opportunities for show jump exposure. EEI has three
different sponsorship levels available for branded show jumps. Each opportunity includes arena signage, tickets, exposure on the live
stream and potential exposure on the national broadcast.
$15,000-$35,000
CSI3* Grand Prix Live Stream Presenting Sponsorship
This opportunity will receive a significant amount of branding and recognition during the live stream coverage of the CSI3*
competitions. Additional benefits include hospitality, PSAs and signage.
$20,000
Patron Club
Located ringside to Rolex Stadium, the Patron Club is a 40'x148' ticketed hospitality tent open Thursday-Sunday with 400 patrons
paying $625-$795 per ticket. Sponsor will receive a branded tent in a highly visibility area, ability to promote and brand within tent,
extensive sponsor promotions and hospitality.
$75,000
Patron Plus
Located ringside to Rolex Stadium, Patron Plus is the premiere hospitality tent with 120 patrons paying $1,650-$1,850/day. This
exclusive hospitality tent includes four days (Thurs-Sun) of gourmet food and beverage service, VIP parking and golf cart chauffeur
service. Sponsor will receive a branded tent, ability to promote and brand within tent, extensive sponsor promotions and hospitality
$35,000
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Sponsorship Description Sponsor Fee
Official Product Sponsor
The Kentucky Three-Day Event is pleased to offer a variety of "Official" product naming rights in categories such as; uniforms, bedding, beverages, services, and more. Sponsors will receive
significant branding exposure and a generous hospitality package is included.
$25,000+
Private Chalet
This hospitality package includes a Private Chalet for up to 24 guests, located ringside in Rolex Stadium. This exclusive option is
perfect for entertaining clients and associates, with a direct view of the stadium.
$18,000 + Food & Beverage
Corporate
Perfect for vendors, this sponsorship includes a 20'x20' Corporate Tent located within the highly trafficked and popular Sponsor
Village, located adjacent to Rolex Stadium. Sponsorship includes extensive sponsor promotions, an advertisement in the official
program, social media exposure, and hospitality for six.
$16,500
Bleacher/Scrim
Sponsor will receive major visibility by providing scrim banners to be placed on the East, South and West sides of Rolex Stadium. This visual sponsorship includes sponsorship promotions and hospitality
for two.
$15,000 + scrim banners
Walnut Arena Sponsor has the ability to brand the warm-up arena situated
adjacent to Rolex Stadium. Sponsorship includes arena signage, sponsor promotions and hospitality for two.
$15,000
Charging Station Lounge
This sponsor will provide a great amenity for the 80,000 spectators needing to charge their devices while at the Kentucky Three-Day
Event. Sponsorship includes signage in the Charging Station Lounge, sponsor promotions and hospitality for two.
$15,000
ADA & Spectators Shuttles
Your company's logo will be branded on each of the 13 ADA shuttles and 4 spectator shuttles, continuously moving spectators throughout the event. Sponsorship includes significant branding and visibility, key exposure by providing a great amenity, signage
and digital exposure, and hospitality for four.
$12,500
Patron Plus Concierge/Registration Table
Reach the high-end spectators/equestrians in the Patron Plus Tent by providing exclusive concierge service and branding within the Patron Plus Tent. Includes hospitality for two.
$10,000
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Sponsorship Description Sponsor Fee
Horse Inspection
All competitors are subject to a horse inspection, and this area receives much media coverage and is widely attended by
spectators. Sponsor will receive sponsorship signage, promotions, and hospitality for two.
$10,000
Boot Shine Sponsor provides a great amenity of boot shine service, guaranteed to be popular amongst the equestrian audience. Includes signage
at Boot Shine, sponsor promotions and hospitality for two. $10,000
Spectator Bags
Sponsor has the ability to provide bags for spectators as they enter the gates, with promotional materials. Bags act as mini walking billboards throughout the Kentucky Three-Day Event, perfect for brand visibility. Sponsorship includes promotions and hospitality
for two.
$10,000 + bags (Quantity TBD)
Gold Medal Sponsor will receive hospitality for eight, acknowledgement on the Official Master Scoreboard and acknowledgement on the sponsors
signage located at each ticket gate. $8,500
Silver Medal Sponsor will receive hospitality for six, acknowledgement on the
Official Master Scoreboard and acknowledgement on the sponsors signage located at each ticket gate.
$7,500
Bronze Medal Sponsor will receive hospitality for four, acknowledgement on the Official Master Scoreboard and acknowledgement on the sponsors
signage located at each ticket gate. $6,500
Lexington Sponsor will receive hospitality for two and a 1/4 page ad in the
Official Program. $3,000
Custom Sponsorship Have an idea? We'd love to hear it! Let us work with you to create
a custom sponsorship experience for your company Varies
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The Kentucky Three-Day Event is the premiere equestrian event in the United States and continues to attract top domestic and international competitors. With the addition of the CSI3* Invitational Grand Prix, Equestrian Events, Inc. is pleased to introduce new partnership opportunities for the Best Weekend All Year.
We invite your company to renew your sponsorship with the 2018 Kentucky Three-Day Event and to consider new opportunities with the CSI3* Invitational Grand Prix.
To further discuss your partnership with these premiere events, please contact:
Layson Griffin Director of Development EQUESTRIAN EVENTS, INC.
859.233.2362 Layson@eq-events.com
Karla DiNardo Sponsorship Representative
EQUESTRIAN EVENTS, INC. 859.321.1309
karla@eq-events.com