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April 26-29, 2018 $225,000 INVITATIONAL GRAND PRIX

April 28, 2018

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2018 Kentucky Three-Day Event

Equestrian Events, Inc. (EEI) is a non-profit Kentucky corporation formed in 1975 initially to stage the 1978 World Three-Day Event Championships at the brand new Kentucky Horse Park.

The 1978 World Three-Day Event Championships, held for the first time in the United States, were an unprecedented success. Individual World Champion Bruce Davidson of Pennsylvania retained the world title and the popular team of riders and horses from Canada were the winners of the Team Gold Medal.

Shortly after the conclusion of the World Championships, the American Horse Shows Association asked EEI to host the first major three-day event, setting the wheels in motion for the 1979 Kentucky Horse Trials and similar events thereafter.

Today, the Kentucky Three-Day Event is the only CCI4* Eventing competition in the Western Hemisphere and one of six 4* Eventing competitions in the world.

Furthermore, the Kentucky Three-Day Event is one of three Eventing competitions included in the Rolex Grand Slam of Eventing series. In order to win the Rolex Grand Slam of Eventing, the athlete must consecutively win the Kentucky Three-Day Event, Badminton Horse Trials and Burghley Horse Trials. To date, only two equestrian athletes have accomplished this great feat.

2017 Kentucky Three-Day Event Champion, Michael Jung and

Fischerroncana FST of Germany. Jung and Fischerroncana FST also

won the 2015 and the 2016 Kentucky Three-Day Event making them

the second pair in event history to consecutively win the Kentucky

Three-Day Event three times in a row.

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National Coverage

The Kentucky Three-Day Event was first shown on NBC television May 9, 2004, a first for an Eventing competition in the U.S. outside of an Olympic Games. The ratings for this program were much greater than NBC expected, so much so that the network agreed to air the competition program for another two years. 2017 was NBC’s 13th year airing the Kentucky Three-Day Event program and continues to receive top ratings.

Below are the NBC broadcast ratings for the 2017 Kentucky Three-Day Event program.

90-minute program with two airings post

event

The 90-minute program aired on Sunday, May

7th, the day after the 2017 Kentucky Derby

NBC traditionally hires Kenny Rice, Donna

Brothers and Melanie Smith Taylor for on-air

talent and coverage

The program was the 4th highest viewed

show on NBC for the day, following two F1

racing programs and one sailing program

Over the 90 minute program, 1.6 million

viewers tuned into to watch the event

coverage

From year to year, the Kentucky Three-Day

Event program has been the U.S. Network TV’s

highest rated equestrian (non-horse racing)

program

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Famous Eventing Competitors at Kentucky

Michael Jung (GER): Jung won the Kentucky Three-

Day Event in 2015, 2016, and 2017 making him the first

competitor to ever consecutively win three times.

Additionally, Jung holds the first ranked position on the

FEI World Eventing Athlete list as well as competed and

won the Individual Gold Medal at the 2016 and the 2012

Summer Olympics.

Phillip Dutton (USA): Dutton has competed annually

at Kentucky for the past several years. His most recent and

notable accomplishment is winning the Individual Bronze

Medal at the 2016 Summer Olympics. In addition, Dutton

was a member of the United States Eventing Team at the

1996 and the 2000 Summer Olympics, in which the United

States won the Team Gold Medal both times. Dutton is

currently ranked third on the FEI World Eventing Athlete

list.

William Fox-Pitt (UK): Fox-Pitt, a remarkable

Olympic-level Eventer from Great Britain, is one of the

most distinguished athletes to compete at Kentucky.

Fox-Pitt has impressively won Kentucky three times;

once in 2010, in 2012 and again in 2014. Formerly

ranked first (2014) on the FEI World Eventing Athlete

list, Fox-Pitt has represented his country on multiple

world championship and Olympic teams.

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Current Sponsor Portfolio

The Kentucky Three-Day Event is one of the premiere equestrian events in North America, attracting top competitors from around the world, garnering crowds in excess of 80,000 annually, and generating national media coverage.

Our current event partners include:

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Kentucky Three-Day Event Sponsorship Opportunities

We are pleased to offer a variety of sponsorships designed to fit our sponsors’ marketing objectives and budgets. All sponsorships are sold on a first-come, first-served basis. Multi-year sponsorships are also available, as well as custom sponsorships tailored to fit your brand.

Sponsorship at the Kentucky Three-Day Event will provide your company with a significant amount of

exposure and opportunities to network with spectators, owners, competitors, and other sponsors. Sponsor

Village is the premiere display location and in close proximity to Rolex Stadium, the main arena for

competition.

Your logo

here

The following pages contain current sponsorship inventory. For more information and details on a

particular sponsorship, or to explore a custom sponsorship, please contact us for more details!

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Sponsorship Description Sponsor Fee

K3DE Presenting Sponsorship

This three-year agreement includes significant exposure in advance, during and on the live broadcast. Naming rights to be incorporated

in event promotions, Kentucky Three-Day Event, Presented by ______. Sponsorship includes promotions and hospitality.

Est. $250,000+

CSI3* Grand Prix Title Sponsorship

NEW to the best weekend all year, EEI has added a show jumping competition. Title sponsorship of the CSI3* Grand Prix is a two-year agreement and includes significant exposure onsite and on the live

stream, arena branding, branded jump in the arena, participation in the awards ceremony and hospitality. As

well, naming rights to the incorporated in event promotions, ___________Kentucky CSI3* Grand Prix.

Est. $275,000+

CSI3* Grand Prix Presenting Sponsorship

Similar to the CSI3* Grand Prix title sponsorship opportunity, this sponsorship is a two-year agreement and includes exposure onsite and on the live stream, branded show jump, naming rights included

in event promotions Kentucky CSI3* Grand Prix Presented by____________.

$125,000+

CSI3* Grand Prix and K3DE Branded Show Jump

The Kentucky Three-Day Event and the Kentucky CSI3* Grand Prix offers 3 opportunities for show jump exposure. EEI has three

different sponsorship levels available for branded show jumps. Each opportunity includes arena signage, tickets, exposure on the live

stream and potential exposure on the national broadcast.

$15,000-$35,000

CSI3* Grand Prix Live Stream Presenting Sponsorship

This opportunity will receive a significant amount of branding and recognition during the live stream coverage of the CSI3*

competitions. Additional benefits include hospitality, PSAs and signage.

$20,000

Patron Club

Located ringside to Rolex Stadium, the Patron Club is a 40'x148' ticketed hospitality tent open Thursday-Sunday with 400 patrons

paying $625-$795 per ticket. Sponsor will receive a branded tent in a highly visibility area, ability to promote and brand within tent,

extensive sponsor promotions and hospitality.

$75,000

Patron Plus

Located ringside to Rolex Stadium, Patron Plus is the premiere hospitality tent with 120 patrons paying $1,650-$1,850/day. This

exclusive hospitality tent includes four days (Thurs-Sun) of gourmet food and beverage service, VIP parking and golf cart chauffeur

service. Sponsor will receive a branded tent, ability to promote and brand within tent, extensive sponsor promotions and hospitality

$35,000

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Sponsorship Description Sponsor Fee

Official Product Sponsor

The Kentucky Three-Day Event is pleased to offer a variety of "Official" product naming rights in categories such as; uniforms, bedding, beverages, services, and more. Sponsors will receive

significant branding exposure and a generous hospitality package is included.

$25,000+

Private Chalet

This hospitality package includes a Private Chalet for up to 24 guests, located ringside in Rolex Stadium. This exclusive option is

perfect for entertaining clients and associates, with a direct view of the stadium.

$18,000 + Food & Beverage

Corporate

Perfect for vendors, this sponsorship includes a 20'x20' Corporate Tent located within the highly trafficked and popular Sponsor

Village, located adjacent to Rolex Stadium. Sponsorship includes extensive sponsor promotions, an advertisement in the official

program, social media exposure, and hospitality for six.

$16,500

Bleacher/Scrim

Sponsor will receive major visibility by providing scrim banners to be placed on the East, South and West sides of Rolex Stadium. This visual sponsorship includes sponsorship promotions and hospitality

for two.

$15,000 + scrim banners

Walnut Arena Sponsor has the ability to brand the warm-up arena situated

adjacent to Rolex Stadium. Sponsorship includes arena signage, sponsor promotions and hospitality for two.

$15,000

Charging Station Lounge

This sponsor will provide a great amenity for the 80,000 spectators needing to charge their devices while at the Kentucky Three-Day

Event. Sponsorship includes signage in the Charging Station Lounge, sponsor promotions and hospitality for two.

$15,000

ADA & Spectators Shuttles

Your company's logo will be branded on each of the 13 ADA shuttles and 4 spectator shuttles, continuously moving spectators throughout the event. Sponsorship includes significant branding and visibility, key exposure by providing a great amenity, signage

and digital exposure, and hospitality for four.

$12,500

Patron Plus Concierge/Registration Table

Reach the high-end spectators/equestrians in the Patron Plus Tent by providing exclusive concierge service and branding within the Patron Plus Tent. Includes hospitality for two.

$10,000

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Sponsorship Description Sponsor Fee

Horse Inspection

All competitors are subject to a horse inspection, and this area receives much media coverage and is widely attended by

spectators. Sponsor will receive sponsorship signage, promotions, and hospitality for two.

$10,000

Boot Shine Sponsor provides a great amenity of boot shine service, guaranteed to be popular amongst the equestrian audience. Includes signage

at Boot Shine, sponsor promotions and hospitality for two. $10,000

Spectator Bags

Sponsor has the ability to provide bags for spectators as they enter the gates, with promotional materials. Bags act as mini walking billboards throughout the Kentucky Three-Day Event, perfect for brand visibility. Sponsorship includes promotions and hospitality

for two.

$10,000 + bags (Quantity TBD)

Gold Medal Sponsor will receive hospitality for eight, acknowledgement on the Official Master Scoreboard and acknowledgement on the sponsors

signage located at each ticket gate. $8,500

Silver Medal Sponsor will receive hospitality for six, acknowledgement on the

Official Master Scoreboard and acknowledgement on the sponsors signage located at each ticket gate.

$7,500

Bronze Medal Sponsor will receive hospitality for four, acknowledgement on the Official Master Scoreboard and acknowledgement on the sponsors

signage located at each ticket gate. $6,500

Lexington Sponsor will receive hospitality for two and a 1/4 page ad in the

Official Program. $3,000

Custom Sponsorship Have an idea? We'd love to hear it! Let us work with you to create

a custom sponsorship experience for your company Varies

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The Kentucky Three-Day Event is the premiere equestrian event in the United States and continues to attract top domestic and international competitors. With the addition of the CSI3* Invitational Grand Prix, Equestrian Events, Inc. is pleased to introduce new partnership opportunities for the Best Weekend All Year.

We invite your company to renew your sponsorship with the 2018 Kentucky Three-Day Event and to consider new opportunities with the CSI3* Invitational Grand Prix.

To further discuss your partnership with these premiere events, please contact:

Layson Griffin Director of Development EQUESTRIAN EVENTS, INC.

859.233.2362 Layson@eq-events.com

Karla DiNardo Sponsorship Representative

EQUESTRIAN EVENTS, INC. 859.321.1309

karla@eq-events.com