Post on 12-Jul-2015
bundle
Applying Lean UX in your Product Team
November 18, 2014
www.bundleapp.co
Building something customers don’t want.
Bundle - Applying Lean UX in your product team www.bundleapp.co
Our biggest risk
Bundle - Applying Lean UX in your product team www.bundleapp.co
We first tried the most expensive way.Building an iOS app based on our experience and gut feeling.
What we thought we were doing.
Bundle - Applying Lean UX in your product team www.bundleapp.co
What we were actually doing.
Bundle - Applying Lean UX in your product team www.bundleapp.co
Try to validate UX, Design and Copy
Bundle - Applying Lean UX in your product team www.bundleapp.co
What we learned
Before you start coding
Topic of today: Lean UXMinimize the time spent heading down the wrong path.
Bundle - Applying Lean UX in your product team www.bundleapp.co
Lean UX is the practice of bringing the true nature of
our work to light faster, with less emphasis on
deliverables and greater focus on the actual
experience being designed.
Bundle - Applying Lean UX in your product team www.bundleapp.co
www.bundleapp.co
Idea
Validate Prototype
Build
Measure
Learn
Typical UX cycle
Bundle - Applying Lean UX in your product team
Bundle - Applying Lean UX in your product team www.bundleapp.co
Putting it to use in your Product Team
Shared understanding.
www.bundleapp.co
The goal is to create
For the problem as well as the solution.
A prototype is worth a thousand meetings.Focus on the experience, not the specs. \o/
Bundle - Applying Lean UX in your product team www.bundleapp.co
The Five day Product Design Sprint
Based on the design thinking structure championed by IDEO and Stanford’s d.school.
Bundle - Applying Lean UX in your product team
e.g. Defining your product or improving conversion rates.
www.bundleapp.co
A tool you can use in your Product Team
Dig into the design problem through research, competitive review,
metrics and costumer conversations.
Bundle - Applying Lean UX in your product team
Product Design sprint
Day 1: Understand1
1
3
4
5
www.bundleapp.co
Rapidly develop as many solutions as possible. (max 10. minutes)
Bundle - Applying Lean UX in your product team
2
1
3
4
5
Product Design sprint
Day 2: Design studio
www.bundleapp.co
Bundle - Applying Lean UX in your product team www.bundleapp.co
ME, THE HERO DESIGNERLess Hero Design
Day 3: Decide
Product Design sprint
Decide which ideas are worth prototyping.
Bundle - Applying Lean UX in your product team
3
1
4
2
5
www.bundleapp.co
Build something quick and dirty that can be shown to users.
Bundle - Applying Lean UX in your product team
Product Design sprint
Day 4: Prototype
4
1
3
2
5
Flinto.comPencil & Paper Framer.jsKeynote
www.bundleapp.co
Show the prototype to real humans (in other words, people outside
your company) and learn what works and what doesn’t work.
Bundle - Applying Lean UX in your product team
Product Design sprint
Day 5: Validate5
1
3
4
2
www.bundleapp.co
Plan one week ahead of development
Bundle - Applying Lean UX in your product team www.bundleapp.co
Sprint #16 Sprint #17
Product Design Sprint
Sprint #15
Development
Validate before coding.
Bundle - Applying Lean UX in your product team www.bundleapp.co
Try to validate UX, Design and Copy before you start coding.
Experiment and fail
Bundle - Applying Lean UX in your product team www.bundleapp.co
At least you learned the cheap way.
Get customer feedback. Early and often.
Bundle - Applying Lean UX in your product team www.bundleapp.co
And yes, it’s painful. And why don’t they just ‘get it’.
Eliminate waste by validating stuff.
Bundle - Applying Lean UX in your product team www.bundleapp.co
Waste being money and time building the wrong stuff.
Do it guerrilla style.
Bundle - Applying Lean UX in your product team www.bundleapp.co
You don’t need expensive user tests to validate stuff.
Thanks.Feel free to reach out to me on Twitter.
Bundle - Applying Lean UX in your product team www.bundleapp.co
@ppkorevaar
@bundleappco
Recommended reading.
Articles
Bundle - Applying Lean UX in your product team www.bundleapp.co
http://www.smashingmagazine.com/2011/03/07/lean-ux-getting-out-of-the-deliverables-business/
http://www.gv.com/lib/the-product-design-sprint-a-five-day-recipe-for-startups