Post on 27-May-2015
Apple Brand Loyalty
by Ignazio Panades
Proprietary technology
Great interaction between Apple products can generate a loyal customer base, but there’s a risk of alienating first time buyers because of poor cross-platform compatibility
Apple CultApple Cult
Advertising and launch videos always project generation-changing productsExample: iPhone 4S
Apple offers the
best User
Experience
ex
Reality distortion field
Consumers who buy an Apple product automatically believe that it is the best product in the market without even considering the competition
Differences with other brands:
Distribution, timing and
pricing strategies
Desirability
Conclusion: In contrast to popular opinion, Apple’s success is driven less by the company’s products and more by the company’s marketing and business strategies. Brand loyalty is a consequence of all the success factors.