APP-TITUDE

Coastal Social / Preconference Workshop: Advanced Social Media

INTRODUCTION

@CEStephens / #CoSo2016

PEEK INTO MY PHONE

HOW I USE SOCIAL MEDIA

• Listening to conversations• Monitoring media stories• Identifying key influencers• Communicating messages• Rumor control

CRITERIA

• Easy to use• Sharing functions• Good value / High ROI• Updated regularly

NATIVE / FIRST PARTY APPS I LOVE

• Twitter (used to be Tweetie)• Tweetdeck• Dashboard• Facebook Ads• LinkedIn matching with Schedule• LinkedIn “Connections in the News”

WHY USE FIRST PARTY APPS?

• Because they work• Target service users with appropriate

messages• Regular updates add features and

stability• Usually free

DOWNSIDES OF FIRST PARTY APPS

• Cannot sync across services• May cause duplicative work• May limit your actions

PRODUCTIVITY & BUSINESS

• Habit List• Google Sheets / Docs• Pocket• MailChimp• If This Then That

PRODUCTIVITY & BUSINESS

• Save stories for future use• Helps with monitoring• Follow friends and influencers

PRODUCTIVITY & BUSINESS

• Create custom “Applets” that are triggered by actions

• Makes apps and systems work together

• Set it and forget it

MONITORING & LISTENING

• Brand 24• Tweetdeck & Hootsuite• Twitter & Echofon• Google Alerts

MONITORING & LISTENING

• Monitor multiple keywords• Track analytics across

multiple platforms• Create reports and

infographics• Get “storm” alerts

MONITORING & LISTENING

MONITORING & LISTENING

MONITORING & LISTENING

• Keeps all of your Tweetstreams organized

• Follow hashtags and keywords

• Manage multiple accounts• Schedule and respond to

tweets

ANALYTICS

• Get analytics on your phone• See how well your tweets are

performing• Manage accounts and publish

FOLLOWER MANAGEMENT

• Gain insight into followers/unfollowers• Find followers• Purge followers to clear timeline

FOLLOWER MANAGEMENT

• Easily shows followers/unfollowers• Copy other users followers• See inactive accounts• Learn about follower relationships

FOLLOWER MANAGEMENT

• Fun, Tinder-like interface• Quickly scrolls through people you

are following• Open accounts in Twitter

MESSAGE MANAGEMENT

• Review old tweets and delete them

• Create “disappearing” tweets

PUBLISHING & SCHEDULING

vs

PUBLISHING & SCHEDULING

• Consistent across a team• Can track user actions• Scheduling features• Can integrate sharing across platforms

PHOTOS & CREATIVITY

• Simple photo editing• Similar to Photoshop• Web, desktop and app

PHOTOS & CREATIVITY

• Preset sizes for social media• Use font templates for easy design• Import photos or use Canva’s

PHOTOS & CREATIVITY

P.S. I got this free photo from Pexels.com, which is not an app, but is still awesome.

PHOTOS & CREATIVITY

Lively• Convert Live photos to gifs or

movies

PHOTOS & CREATIVITY

PHOTOS & CREATIVITY

OOOOOOOHHHH.

KEYS TO APP SUCCESS

• Take time to properly set up apps.• Give yourself time to learn them.• Avoid duplication at all costs.• Do what works for you.

APP SUGGESTIONS&

QUESTIONS?